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Snippets
‘Gird yer loins’! Great changes are afoot on the Scottish Cultural scene this year with the birth of Creative Scotland, a new Scottish Executive relationship with the National Companies, a draft Culture Bill, a National Box Office and an integrated ticketing portal. And news (we hope!) on a successful Commonwealth Games bid and a key place for the creative industries, arts and culture enshrined in Glasgow’s Ten-Year Economic Development Strategy and forthcoming Tourism Strategy.
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This month's Snippets features... |
GGA : Solutions
GGA : Marketing
GGA : Research
GGA : Knowledge & Skills
GGA : Audience Development
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GGA : Solutions
Following her time at GGA, Isla Wood has returned to freelance marketing and events contracts. We've two additions to the GGA Board to announce - Ronnie Somerville, Director of 5pm.co.uk and Guy Robertson, Managing Partner of GRP (Guy Robertson Partnership) - find out more about our new team members!
We're growing!
We're delighted to welcome the National Youth Orchestras of Scotland (NYOS) and Glasgay! as GGA members. Consultancy day planning is already underway with both companies - remember members' consultancy days can't be carried over and have to be 'used' within the membership year!
Making International Connections
Celtic Connections 17 Jan - 14 Feb, 2007
Research shows that the Celtic Connections festival attracts a significant proportion of its audiences from outside Glasgow. GGA has been commissioned by Glasgow Cultural Enterprises (GCE), who received a grant of £15k from EventScotland, to look at current audience trends, the festival's impact and provide a growth strategy that will expand on success to date. Objectives for the work include providing visitor profiles of attendees to the festival, quantifying visitor spend, understanding visitor perceptions of Scotland as a destination and evaluating the impact of current marketing strategies and tactics.
David Williams, EventScotland’s Chief Executive said: “One of our aims is to help the development of events and festivals across Scotland. Investing in a market research study at this year’s Celtic Connections Festival will help determine whether the event has the capability to grow and expand over coming years.”
 Visit danceinthecity.com to win, win, windanceinthecity.com – the first website dedicated to dance in and around Glasgow - is going from strength to strength. Visitor numbers are increasing month on month and the number of companies promoting through the site is also growing. Check out two recently launched competitions where you can win tickets for Swan Lake at the Glasgow Royal Concert Hall and Scottish Ballet’s Spring 07 Season. If you would like to include your dance events/classes/news on the website contact nina@gga4arts.co.uk
Audience Data Exchange (ADX) Reporting
The next round of analysis is underway - events are being coded and reports will be circulated to participating members over the next few weeks.
Audience Data UK (ADUK) Training Programme
GGA is working in partnership with the AMA and ADUK to promote and evaluate a series of training workshops devoted to audience data - we'll be in touch with more details, dates and venues soon!
Glasgow Piping Festival Audience Development Scoping Study
Following the completion of an economic impact study of the festival, GGA is extending the findings of the research to identify key targets for future audience growth.
GGA Projects Summary
Catch up with all of our member and client projects to date:
GGA : Marketing
Behind the Scenes
Kirstie Anderson
(Go-karting champ!), Kirstie Anderson, Gaelic Arts Strategic Development's (GASD) Audience Development Manager shares some secrets...
Do you have a myspace we should know about?
Dance House
Look out for Dance House's new website due to be launched very soon - complete with online booking. You can log on to dancehouse.org now to register for updates about classes and events. The new term is just underway - advance bookings are up over 300% on last term! Download the current brochure...
Do you have a stunning statistic that you would like to share with us and the Snippets readership?
Report: Data Ownership Guidelines
Tim Baker & Roger Tomlinson
Can organisations share their audience data with visiting companies and artists, and at the same time comply with the Data Protection Act? Yes says Roger Tomlinson who, with Tim Baker has produced a set of Data Ownership Guidelines that outlines how this is possible. Read more...
Advertising and Promotion
It's free!
The Daily Record is to change its afternoon edition, Record PM, which launched last September, into a free newspaper later this month. The Daily Record will also extend distribution to Aberdeen and Dundee, as well as the established areas of Glasgow and Edinburgh. The total number of copies in all four cities is estimated to be between 15,000 and 20,000 initially. The new editions of Record PM will be hand distributed between 5pm and 7pm each evening during the week. Bruce Waddell, editor of the Daily Record, said: "We have to follow the reader and be bold in exploring new ways of reaching new readers." The Sun recently overtook the Record as the biggest selling paper in Scotland.
The Marketing Excellence Awards Scotland 2007
In association with The University of Strathclyde Business School
Call For Entries - Championing marketing excellence in Scotland
2007 sees the search for the stars of marketing excellence in Scotland. By presenting your shining example in an inspirational way, you could win a highly prestigious Marketing Excellence Award. This is the third year of the successful Marketing Society Scotland awards. There is growing enthusiasm for these awards, which embrace the whole of the Scottish marketing community. Read more...
GGA : Research
New report: ageing crisis. What crisis?
In 10 years’ time, every second person in Scotland will be over 50. Between now and 2009 Scotland will need to fill 489,000 new job openings, yet the number of people of working age is falling. By 2031, Scotland’s working population will have dropped by seven per cent, even taking greater immigration into account. The future of pensions is uncertain, global capitalism is moving whole industries overseas and with the population shrinking as well as ageing we’re headed for a crisis, right? Not according to a new report which claims talk of a national demographic disaster is premature. The new study, Growing Older and Wiser Together, by Scotland’s Futures Forum argues Scotland’s ageing crisis is a myth – or at least it might be, as long as we act now.
Girls cost parents more than boys
A study of spending habits has shown that Britain's ‘little princesses’ cost parents more than boys. The survey of more than 2,000 adults in the UK, carried out for Lincoln Financial Group, found that mothers and fathers fork out an average of 6% more every month on their daughters.
Glasgow Secondary schools top performance tables
Glasgow secondary schools have proved to be the best performing in Scotland in both state and private sectors. Statistics recently released by the Scottish Executive revealed that Jordanhill School is the best performing state school in Scotland with 39% of its pupils gaining 5 or more highers in 2005-2006.
500,000 flock to Mackintosh celebrations
Glasgow's first festival dedicated to the art, design and times of its most famous son, Charles Rennie Mackintosh, drew more than 556,000 people to its events last year. Events were held at some of his most famous buildings – The Lighthouse, House for an Art Lover, The Willow Tea Rooms and Scotland Street School Museum. Almost half of the visitors to the festival - 49% - were from outside Scotland, including people from 30 different countries.
Brighton runs off with lifestyle title
Brighton is the UK’s healthiest city because of its residents’ lifestyles it has been revealed. Cycling to work, yoga and eating your greens is par for the
course for citizens of the south-coast resort according to the study for Sky
Travel. Edinburgh came seventh and Glasgow was 14th.
Tourism boost as number of foreign visitors rises by 14%
An explosion in the number of cheap and direct flights to and from Scotland has been credited for a 14% rise in the number of overseas visitors in the first nine months of 2006. Another 250,000 more foreign visitors came to Scotland between January and September last year than in the previous year, according to the latest official figures.
VisitScotland to close its only London office
The body responsible for attracting tourists to Scotland is to close its only public office in London following a huge drop in visitors. The VisitScotland information centre in the city will close in March 2007 after it was decided it was no longer economically viable. A spokeswoman said: "This change is mainly due to the increasing use of the internet by visitors looking for information…”
Scottish women hitting the glass ceiling
A survey has revealed that women are under-represented in influential positions in Scottish society. According to a study by the Equal Opportunities Commission Scotland (EOCS), black and ethnic minority women are particularly lacking in numbers. Their study entitled Sex and Power: Who Runs Scotland? revealed that women make up just under 12% of Scotland’s senior judges and police officers and 19% of local authority council leaders.
GGA : Knowledge & Skills
Common Work, Tramway, Glasgow
19th & 20th April, 2007
What is 'socially-engaged' arts practice?
A unique conference-event that aims to discuss, challenge and illustrate, through work specially commissioned and presented during the conference, some of the issues and tensions surrounding socially-engaged arts practice.
More information...
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TMA Courses
1. TMA: Essentials of Marketing: Druidstone Northern Ireland
20-27 April, 2007
This conference offers arts marketers in Northern Ireland a chance to take part in a version of the TMA's pioneering Druidstone course specifically designed to reflect the needs and key factors affecting the performing arts in Northern Ireland.
2. TMA: Essentials of Marketing: Druidstone Scotland
June 2007
Druidstone Scotland offers those arts marketers in the early stages of their careers a comprehensive grounding in all aspects of marketing for both the performing and visual arts.
3. TMA: Essentials of Marketing: Druidstone Scotland
September 2007
The original Druidstone, now in its 24th year, offers a unique seven-day intensive residential course for those in the early stages of their arts marketing careers in the performance arts.
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AMA: Preservation to Podcasting
7 February, 2007 - The British Library, London
Sponsored by Blackbaud, this event will explore how technology is not about keeping up with the Jones' - if the Liberace Museum has a blog from the MD then we better get one too - or making your website look pretty but how it can be exploited to develop stronger relationships with your visitors. More information...
£1.2 million funding through pathfinders
A series of arts projects involving the very young, elderly, disadvantaged and isolated in Scotland have been launched to test the idea of cultural entitlements. The 13 schemes which will be established with £1.2 million of Executive and Local Authority funding will run for two years. The schemes, called Pathfinders, are effectively trial runs of the type of service local councils will have to offer once the series of entitlements are formerly established when the cultural bill comes to law.
Scottish Executive New Arts Sponsorship Awards Scheme
In conjuction with Arts & Business
Administered in partnership with the Scottish Arts Council
A fund of £350,000 is available to incentivise private sector sponsorship of the arts by providing match funding (£1 for £1 based on a minimum sponsorship of £1,000 (cash or in kind) up to a maximum of £40,000) for new arts sponsors, doubling their sponsorship benefits. There are no closing dates for these Awards. Applications will be assessed as they are received and a decision will be given within 6 weeks of receipt by Arts & Business.
Creative Scotland Joint Board Announced
The Scottish Executive has announced the successful candidates who make up the Joint Board for Scottish Screen and the Scottish Arts Council. The new Board members will take up post from 1 February, 2007.
Dr Richard Holloway (Chair)
Ray Macfarlane - Senior Director of Corporate Banking, Bank of Scotland
Charles Lovatt - Managing Director, LI Components
Dinah Caine - Chief Executive Officer, Skillset
Barbara McKissack - Independent Producer
Donald Emslie - Chief Executive, SMG Television
Iain Smith - Producer, Applecross Productions Ltd
John Mulgrew - Chair, Learning and Teaching Scotland
Steven Grimmond - Head of Community Services, Fife Council
Ben Twist - Freelance Theatre Director and Producer
Rab Noakes - Performer, songwriter and recording artist
Jim McSharry - Actor and writer
Why lunchtime will never be the same
"We want to provide the public - and the students - with artists of the best calibre we can afford" James Gourlay, Director of the School of Music
Something big is going on at the Royal Scottish Academy of Music and Drama – and it's good for audiences. The new line up for lunchtime concerts includes top baroque cellist Alison McGillvray, the increasingly respected Gould Piano Trio, the astounding Maggini String Quartet, the Swedish trumpeter Hakan Hardenberger and the Scottish superstar percussionist Colin Currie.
Six Cities – Design Festival
Glaswegians are being given chance to make their voices heard and get involved in the re-design of the city. This invitation comes from the Six Cities Design Festival which starts in May. They want to know which aspect of the city you would like to see re-designed – it could be a housing estate, shopping centre, school or road – anything that you feel could benefit from a radical re-think. The top four idea proposals will be showcased in a major exhibition in May as part of a three week festival. Six Cities Design Festival...
Easterhouse: new historic gem
An unsung historic house – Provan Hall, once the retreat of King James IV, is on the cusp of a rebirth. The building lays claim to being Glasgow's oldest building and has been subject of a series of recommendations for its future use. There are now proposals for the transformation of the hall and its Georgian neighbour, Blochairn House, as a visitors' centre and community facility for residents of the Easterhouse area.
BBC Radio Scotland invites scripts
Watson's Wind-Up is a topical weekly show in need of sketches. The deadline for submissions is noon on Thursdays. The show is recorded on Friday and broadcast on Saturday. Sketches must relate to that week's news and can be anything from 20 seconds to 2 minutes long. Ideally they should have a Scottish slant, but for bigger news stories this isn't essential. Send submissions to philipdiffer@comedyunit.co.uk
Please include your name on every page of material you submit.
Vacancies
Marketing and Development Manager (Derby Dance)
Executive Director (Dundee Rep Theatre)
Development Manager (Dundee Rep Theatre)
Sound & Lighting Technician (Tron)
Education Officer Trainee (The Pier Arts Centre)
CEC Manager - Creative Entrepreneurs Club (The Lighthouse)
Education Manager (Scottish Ballet)
Assistant Stage Manager (Scottish Ballet)
Receptionist (Scottish Ballet)
Administration Officer - Maternity Cover (Scottish Ballet)
Commercial Director (Cumbernauld Theatre)
Marketing and Audience Development Professional (working with Catherine Wheels, Giant, Children's International Festival, TAG, Visible Fictions and Wee Stories)
GGA : Audience Development
Arts and Business
Log on to the A & B website to read case studies relating to business and arts partnership projects (handily segmented by business sector, art form, region etc): case studies...
Consultation on the draft Culture (Scotland) Bill
A draft Culture (Scotland) Bill has been published inviting the views of the public on how best to provide a legislative footing for plans to nurture the country's best creative and cultural talent. It follows a statement made to Parliament in January when Culture Minster Patricia Ferguson set out the Executive's vision for the strategic direction of future cultural policy, backed by an extra £20 million per year from April 2007.
"The First Minister's St Andrews Day speech in 2003 underlined the Executive's ambitions for Scotland's cultural life emphasising access and excellence. The Culture Bill will provide a legal framework that will help nurture cultural talent and promote excellence in our national cultural life."
Culture Minister, Patricia Ferguson
Please feel free to contact us if you have anything you would like included in the next edition of Snippets - copy deadline: 12 February, 2007.
Glasgow Grows Audiences (GGA)
Suite 1/1
6 Dixon Street
Glasgow G1 4AX
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