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GGA : Solutions
GGA Annual Report 2005/06
Our Annual Report for the last financial year was circulated at the recent AGM and can be downloaded from the GGA website - GGA Annual Report 2005/06.
Glasgay! 2006
GGA has undertaken research with Glasgay! 2006 goers to evaluate the multi-arts festival in terms of its quality and economic impact.
Scottish Ballet
GGA is working with Scottish Ballet as part of a Scottish Touring Consortium dance audience development project. Knowledge gained will be used to propose a series of specific and targeted tactical audience development activities, which will sit within the context of Scottish Ballet’s Spring Season in 2007. The tactical activities will be evaluated and the outcomes shared with Consortium venues.
Merchant City Festival 2006
We have recently completed research with Merchant City Festival goers to evaluate the festival in terms of its economic impact.
Project Ability
 We're working with Project Ability on strategies to enhance the company's share of the corporate Christmas card market - while we're mentioning it, check out this year's cards!..
GGA Projects Summary
Catch up with all of our member and client projects to date:
C21st Service
Calling all marketing, box office and front of house staff - have you signed up for your ArtsPass and C21 News?
You're invited to GGA's Christmas House Party!
Thursday 7 December from 6 - 8pm
We're delighted to invite members and colleagues along to an evening of informal festivities and great company on Thursday 7 December. Pop in to 'our house' in Dixon Street and enjoy some nibbles, drinks and lots of festive cheer!
 The Venue:
Suite 1/1
6 Dixon Street
Glasgow
G1 4AX
We hope you can make it along!
Please let us know if you're coming along for refreshment purposes!
GGA : Marketing
Behind the Scenes
Alison Martin
From beat up Beetles to horrible hairbands, Alison Martin, the Citizens' Theatre's recently appointed Marketing & Communications Manager shares some secrets...
The Arches Podcast
Website relaunch
After months of redevelopment, NVA - the environmental arts charity, has launched its new website, which includes sections on the company's latest news and past projects - complete with a selection of stunning images: www.nva.org.uk
Distribution
A message from Direct Distribution:
"Direct Distribution would like to say thank you to clients old and new, who visited our stand at the recent Scottish Arts Council Audience Development Forum, it's always good to meet clients face to face. A very special thanks also, to those who took the time to complete our feedback cards - you're opinions and suggestions are always welcome and valued."
"Congratulations to Marion Wilson of the King's Theatre, Glasgow who won a bottle of champagne in our prize draw. Don't forget - we're number one for leaflet and poster marketing in and around Glasgow - with more sites in more places than anyone else. So when you're planning your next campaign, talk to us."
Advertising and Promotion
City’s stylish campaign is world beater
A campaign to raise Glasgow’s profile as a business and conference centre has won an international award. Glasgow City Marketing Bureau lifted the top marketing prize for its Glasgow – Scotland with Style campaign ahead of 770 other organisations from almost 80 countries. In 2004 – 2005 convention sales rose 8% to £63.1 million and the number of delegates by 28% to 376, 500.
The Giant Handbook
The Giant team has launched The Giant Handbook entitled - ‘What we do and how to get involved', containing information about the Company's inclusive arts approach. Download a copy...
GGA : Research
Most Britons bored at work
Fewer than one in 10 Britons are in a job they always wanted to do, according to research conducted by the jobs website www.gumtree.com. The results show that most Britons work to live, rather than live to work.
Women earning 17% less than men as gap grows
A woman misses out on more than £300,000 during her working life because of the gender pay gap, the Equal Opportunities Commission (EOC) has revealed. This translates into 19 down payments on a house, 15 cars, or 10,500 nights out! As government figures show pay between the sexes still differs by more than 17%, despite falling since the late 1990s, the EOC called for action to address the gap.
Shop 'til you drop
Glasgow’s Buchanan Street has been confirmed as one of the most exclusive shopping streets in Britain. It is loved by shopaholics and store bosses who are prepared to spend a fortune to rent space in the city’s busiest shopping thoroughfare. A new survey reveals shop rents in the street are rising faster than anywhere in the UK, except Cardiff. They have risen by 8.7% during the past year. It now costs around £250 per square foot per year in rent for an address in Buchanan Street.
A scar on the whole city
No community in Glasgow has escaped the scourge of serious violence in the past year. There were a total of 5,543 serious violent crimes across the city's four police divisions in 2005-06. Worst areas are Central Station, Buchanan Street South, St Enoch and Clyde Street.
Foreign visitors pass million mark
The number of foreign visitors coming to Scotland for a holiday last year topped one million, resulting in a record spend by them and their families. Figures released from the Office of National Statistics reveal there were 1,097,000 foreign holidaymakers in Scotland in 2005, which was up from 930,000 the previous year.
Traditional music has place to play in tourism
The growing attraction of Scotland’s Gaelic and traditional music could play a major role in tourism. The Ian Ciuill report, unveiled at the Royal National Mod in Dunoon was based on the findings of a major conference on Gaelic music. It recommends that organisations such as VisitScotland and Event Scotland should “recognise the importance of Gaelic tradition and reflect this in the branding and promotion of Scotland”.
Poles head sharp rise in numbers of migrant workers
The number of migrant workers in Scotland has almost doubled since 1997, official figures show. According to data from Karen Dunnell, the National Statistician, given in a parliamentary written answer, people born abroad represented 2.8% of the Scottish workforce in 1997; this year they represent 5%. Across the UK, the overall percentage has risen during the same period from 7.5% to 11.1%. However, the largest rise has occurred in London, where nine years ago 25.8% of workers were born abroad but this year they represent 35% of the workforce.
Tourism record as 2.4m visit and spend £1.2bn
A record 2.39 million overseas visitors came to Scotland last year, according to recent figures. It represents a 50% increase on 2001 - the year of 9/11 and foot-and-mouth disease. To ensure numbers continue to rise, the Scottish Executive has announced that the tourism agency VisitScotland will receive an extra £800,000 to market direct air services to Scotland.
Airwaves boost for Saga and Real Radio
New radio listener figures recently released show Saga 105.2fm and Real Radio have increased their weekly audience. But Radio Clyde and Radio Scotland have suffered a drop in figures in the last quarter. Radio Clyde’s quarterly figure has dropped from 736,000 to 685,000. And Radio Scotland has fallen from 382,000 to 334,000. Dennistoun-based over 50s station Saga has added 6,000 listeners to its total. And the station can boast to have increased its audience every quarter since its launch. Real Radio can claim the biggest leap in audience figures, going up 20,000 to 470,000 in the west of Scotland. Meanwhile, Radio 2’s audience in the west of Scotland has gone down slightly from 321,000. Radio 1 has risen, from 282,000 last quarter to 306,000.
GGA : Knowledge & Skills
Evidence suggests that the tourism audience wants the same experience as the local audience: the trick is ensuring that they know what is on offer. Check out the Tourism Innovation Group's top tips for communicating your message.
You can also find out more by attending:
Tourism Innovation Day
21 February, 2007 - Corn Exchange, Edinburgh
GEM National Training Day - 30 November, 2006
Kelvingrove Museum & Art Galleries, Glasgow
Should all museums and galleries strive to be ‘family friendly’? Is there a need for ‘adult only’ museum spaces? This day will explore these and other issues, through case studies and lively debate. Download the booking form...
Sponsor a character
Scottish Opera has come up with a new way to raise sponsorship. The Richard Strauss opera, Der Rosenkavalier, was supported in part by funds from numerous sources for their Sponsor a Character Scheme. The 60 characters in the work were on offer from £25 - £5,000 and the company was inundated with requests, raising £44,000.
High energy at the SECC
A boost in conferences helped Glasgow’s SECC attract more than 1.55 million visitors in a year. A total of 230 events were held at the venue in the last financial year, contributing £127 million to Greater Glasgow’s economy.
On the other hand, high energy costs at the SECC are being cited as the reason for flat underlying profits in the latest trading period. The facility, 91% owned by Glasgow City Council, also pointed to limited availability of Hall 4, which stages large arena-style concerts. The SECC recorded underlying operating profits before tax of £1.4m in the 12 months to 31 March, down slightly on the previous 18-month period on a like-for-like basis. Turnover rose 6% to £12.1m.
City revellers to get midnight trains home
Midnight trains are to run from Glasgow to take late night revellers home to outlying areas. First Scotrail has announced 18 extra services out of Glasgow to be introduced this month. The midnight specials will link Central Station with Ayrshire, Lanarkshire, Dunbartonshire and Renfrewshire as well as Livingston and a number of other stations in Glasgow. The new trains will run only on a Friday night.
Portable loos plan to cut out smelly street nuisance
Portable toilets could be installed in Glasgow city centre in the run up to Christmas in a bid to stop revellers urinating in public. The urinals will be sited at taxi ranks in Gordon Street and Sauchiehall Street and removed at the end of every weekend as part of a plan to crack down on anti social behaviour.
Dancing contest to bring £20m to city
Glasgow is to host the 2010 World Irish Dancing Championships, beating competition from Boston and Dublin, helping to secure a boost of up £20 million for Glasgow's hospitality industry.
Festival hit looking for a new home
One of the hits of this year's Edinburgh Festival season needs a new home - and the national Theatre of Scotland is asking the Scottish public to help them find it. Black Watch, the drama about the Scottish regiment's history and current role in Iraq is to tour Scotland and the NTS is looking for suitable venues.
Objection noted!
One morning last month there was the usual dispiriting scene of folk waiting ages to buy a train ticket from hand held machines. However, on this occasion a chap at the end of the queue opened his case took out a trumpet and blasted out a jaunty version of “Why are we Waiting?”. Applause and laughter broke out and staff began furiously selling tickets. It was later found out that the quick thinking commuter was none other than Professor John Wallace, Principal of the Royal Scottish Academy of Music and Drama!
Vacancies
Head Flyman/Deputy Stage Manager (Theatre Royal)
Marketing Manager (Dance Base)
GGA : Audience Development
Dealing with a 'difficult' audience
theBROADWAY, Barking opened just under three years ago - a 340-seat redeveloped venue with no audience data, strong local competitors and a demographic that most arts marketers would best describe as 'difficult' with 86 per cent of the population being social grade C1, C2, D and E, leaving only 14 per cent for social grades AB, 12 per cent lower than the London average.
High Note: video links will bring music lessons to rural children
A conferencing style system providing expert music tuition is currently being piloted and may soon be rolled out across the country. The pilot is taking place in Dumfries and Galloway, where pupils at isolated schools are learning to play brass instruments from a tutor up to 85 miles away.
Pupils with a real touch of class
Thanks to a new internet tool, staff at state schools across Scotland can now log on to find out who their famous pupils are. The idea is to use famous alumni, and less well-known figures who have reached the top of their chosen field, to motivate and inspire today’s generation. www.achieversuk.com
Something to think about
"Every Board should include a senior marketer. That senior marketer should also be an equal member of senior management when they are preparing the firm's strategic plan" Philip Kotler, founding father of modern marketing
Discover the joy of books
A new chapter in the city's history has opened with the launch of a child literacy campaign, Get Glasgow Reading. Around 100,000 youngsters can benefit from this initiative to encourage families to open their eyes to the wonder and excitement of reading. Organised by Glasgow Libraries in association with Black and Lizars and media partners the Evening Times. Read more...
Snippets will return in the New Year! Please feel free to contact us if you have anything you would like included in the next edition - copy deadline: 11 January, 2007.
Glasgow Grows Audiences (GGA)
Suite 1/1
6 Dixon Street
Glasgow G1 4AX
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