|
Training Needs Analysis
If you work in Box Office, Front of House or Marketing, look out for the GGA Training Needs Analysis – we want to hear from you and, in return, offer you the chance to win a ‘GGA Pamper Pack’! The TNA will provide an anonymous assessment of the training needs of marketing, box office and front of house staff in arts venues and organisations in and around Glasgow. By providing key data, the TNA will help to facilitate lobbying and assist us to secure funds for training and development city-wide. This information will also inform the growth of GGA’s Speed Networking & Intelligence service and help to sustain current training development initiatives.
An opportunity not-to-be missed at GGA!
Are you someone who is outgoing, enthusiastic, resourceful and looking to work on a wide range of marketing projects? This could be your chance to join the GGA team and put theory into practice as our new Marketing Assistant.
Log on to the website to find out more... |
danceinthecity.com - launching next month!
 We've been working away on the first ever website totally dedicated to dance in and around Glasgow. danceinthecity.com will give an overview of dance events and classes in the city, and provide updates on all aspects of watching, teaching and learning dance.
Contact dianne@gga4arts.co.uk now to find out how you can have your company and events included on the site. Don't be left behind - there's a full marketing and press campaign surrounding the launch of the site and many opportunities for you to promote to dance lovers throughout the city.
Focus on Fundraising feedback
This recent fast-moving workshop covered the basic information needed to build a successful fundraising future - this is what delegates said at the end of the session:
Excellent - particularly when no in-house training is available. All the information was delivered in context to working practise.
Though fundraising is not a major component of my job, it is something I am getting more and more involved with, and hope to do more in the future. So it was a good workshop for someone at this early stage of learning.
Very well organised, to-the-point, experienced speakers and a good group size (not too small or big). No improvements to recommend.
Audience Data UK
Quality audience data is vital to the arts and cultural sector. Audience Data UK is a joint initiative between the Arts Councils of England, Northern Ireland, Scotland and Wales, which was set up to provide guidance and clarification on collecting, processing, analysing and interpreting data.
Through the ADUK project, the AMA and the network of audience development agencies have created a joint partnership to research how arts practioners currently use data and what kind of training they require to gain maximum impact from its use. Charlotte Winter, GGA's Market Research Manager, has completed a training needs analysis and mapped current training provision to inform the project. We'll keep you up to date with developments...
 Audiences Europe Network Conference 2006 4 - 7 October - The Hague, the Netherlands
With a theme of developing effective partnerships for audience development, this conference will allow delegates to gain new perspectives, explore ideas and build international partnerships. Hosted by Den Haag Marketing and Events there will be plenty of opportunities to network with other arts professionals involved in audience development from across Europe and sample The Hague's cultural and social scene. More details...
New Moves International - 2007 Winter School Programme
The Winter School is an annual international programme of professional
skills development and research projects open to artists working in live
Scottish Audience Development Forum 2006
8 November 2006 - Glasgow Royal Concert Hall
in association with
The Audience Business, Glasgow Grows Audiences and Hi~Arts
If you've attended this event in previous years, you'll notice that it's evolved from the Arts Marketers Forum to the Audience Development Forum. This is because the interest in arts marketing and audience development is widening and the world in which we operate, as professionals responsible for developing audiences for the arts, is perhaps more complex and challenging than ever before. Greater Than will explore some of these challenges and pose some solutions. Greater Than welcomes attendance from everyone working in the arts who is serious about audience development, including arts marketers, administrators, artistic directors, chief executives, curators, producers, programmers and those working in arts education. Book now...
 Rules of Engagement - Power to the People
15 November 2006, 10.00am - 5.00pm at Sadler's Wells, London Sponsored by London Calling
Art forms have traditionally relied on the vision of one individual and the appreciation of an audience but are the days of the solitary creative genius numbered? As the boundaries between the producer and consumer of art start to blur, what is the new role of the audience and how will this change the way art is produced? Should we be worried? This day event will explore these challenges from the point of view of the arts sector and discuss how individual arts organisations and projects can make the most out of the opportunities that these changes present.
Cost: £125 + VAT AMA member, £180 + VAT non AMA member
For further information or to book go to: www.a-m-a.co.uk
Cultural Planning - Myth or Methodology?
Training Course delivered by Fablevision
In 2006/07, Scottish Executive policies on regeneration and arts/culture endorse cultural planning as a useful methodology in community development, regeneration and cultural policy. More and more community planning partnerships are emphasising the importance of cultural planning as a core priority in their emerging agendas. Local authorities, housing association wider role agendas and local enterprise companies are embracing cultural planning as a useful approach in their work. While this is all positive and progressive, our research has shown that there is limited understanding at best, and in some cases, confusion as to what cultural planning actually is.
Is cultural planning simply another term for the planning of culture? Is it just another way of looking at cultural policy and the development of cultural strategies? Or is cultural planning a discrete methodology clearly demonstrable through practice and underpinned by academic theory? If an enquiry into these areas and issues would be useful for you in your work, this is the course for you! Read more...
Merchant City Festival set to draw 40,000
More than 40,000 people are expected to flock to this year's Merchant City
Festival as organisers predict it will be the biggest and best yet. Following the success of previous years, the Merchant City Festival returns from the 20 - 24 September 2006 and will present a cutting edge programme of some of the best Scottish art and entertainment including fashion, dance, film, food, visual art, performance art, theatre, comedy and music all within the cultural hub of the Merchant City. Two of the stars of this year's show will be the newly refurbished City Halls and Old Fruitmarket, which will host the festival events for the first time.
Sign of the times?
Attentive Audience - over half of Evening Times readers read about arts/books/music/theatre in the newspaper.
Arts/Culture Lovers - over a third of Evening Times readers are interested in the arts and they are 15% more likely to be than the average Scot.
Theatre - 122,000 Evening Times readers are regular theatre-goers.
Source: Evening Times 21.7.06
Lighthouse launches 'Join Us' scheme
 The Lighthouse has recently launched a new Individual and Corporate membership scheme called Join Us.
What’s in it for you? The Lighthouse says: "As a member, you will be joining a community of early adopters, trend-setters and dynamic, forward thinking people. As a friend of The Lighthouse, you will journey with us into the future, experiencing the cream of architecture and design through our changing programme of exhibitions, events, and initiatives." Find out more...
Top Phil campaign
In January, The Royal Liverpool Philharmonic Orchestra generated nearly £12,000 worth of ticket sales from a single direct mail letter. It was sent to around 7,000 orchestral attenders in 2005 and offered them a £10 gift voucher as a thank you for their support in the last fiscal year. This voucher could be redeemed against a selection of 6 concerts, all of which were 'challenging' from a sales perspective. The minimum spend required was £20 and patrons could only redeem the voucher in person or by post and had only 2 weeks to order their tickets. Over 900 tickets were sold and the average spend was around £30. Interestingly unlike other discount offers, this did not generate a single complaint from patrons who had already bought tickets to the concerts!
Source: TEAM
Music for tots
The London Symphony Orchestra is beginning a new venture to involve children as young as three in classical music, via a series of DVDs which sets music such as Berlioz and Holst to images including cloud filled skies and swirling colours. The orchestra has identified the very young as one of its potential new audiences.
Stay tuned
Don't have time to keep up to date with what's going on in the world every day? Stay informed - catch up with the week's talking points, industry news and light-hearted stories handily condensed into bite sized chunks by the GGA team. GGA News Review...
Culture agency takes shape
Members of a new joint board to take over the functions of Scottish Screen and the Scottish Arts Council are expected to be in place by the end of the year, says the Scottish Executive. Up to 14 members and a Chairman will be appointed to pave the way towards the establishment of a new cultural development agency, Creative Scotland. Members of the Scottish Arts Council and Scottish Screen will be invited to apply for posts on a joint board and the Chairman will be appointed following an open competition.
20th Anniversary Arts & Business Scottish Awards - short list announced
This year's shortlist illustrates the wide geographic spread and diversity of business and arts activity. Short listed businesses span a number of industry sectors, ranging from SMEs in the design world to global players in energy. Partnerships include Shell and Aberdeen International Youth Festival, Navyblue and Dumfries & Galloway Arts Association, Highland Spring and The Edinburgh Military Tattoo and Hamilton & Inches and Scottish Ballet.
Heather Duncan moves on from the Scottish Ensemble
After eight years at the helm of the Scottish Ensemble, Chief Executive, Heather Duncan is moving on to become Head of Concerts and Programming at the Bournemouth Symphony Orchestra. During her time with the organisation Heather successfully developed the national and international career of the group, skilfully managed the transition from BT Scottish Ensemble to Scottish Ensemble; oversaw a successful change of Artistic Director and ensured a long-term future for the group by securing Foundation Funding status from the Scottish Arts Council.
The Bridge - Easterhouse
A new library and REAL Learning Centre, refurbished swimming pool, Platform - a brand-new arts facility - and the existing John Wheatley College have joined to form a new leisure complex called The Bridge. Just opened to the public, Jackie Shearer, Arts Manager for the Greater Easterhouse Arts Company, extols the virtues of The Bridge, which will also provide the base for the National Theatre of Scotland and Visual Statement, the local performance company: "It will host national touring theatre, large-scale and more intimate music events, as well as a wide range of workshops and visual arts exhibitions."
The 'Big Move Appeal' artwork raffle
Project Ability is moving and having a fundraiser to fit out their new home. To raise money for the appeal they are raffling artwork donated by Project Ability artists at exhibition openings. For just £1 you could become the proud owner of an original piece of artwork. Yours for a pound...
SYT turns 30!
Scottish Youth Theatre is celebrating 30 years of excellence in youth theatre arts. Watch out for special projects that will be taking place throughout the anniversary year. scottishyouththeatre.org
M-marketing rules?
The Times recently pondered whether the internet and text-messaging will ever replace good-old fashioned leafleting at the Edinburgh Fringe. This year's Festival is being seen as a trial year for cyber-promotion, though it may ultimately prove to be more time intensive than traditional methods. 'Promotional internetworking', often using a MySpace site, can get you excellent audience feedback but needs a lot of input. Blogging, on the other hand, can allow you to visit a Manhattan club from your flat in Stoke Poges, discuss theatre with play-goers across the globe or read contributions from a 'battalion of reviewers and practitioners' on the more reputable arts blogs.
Cinema advertising bucks general market trend
Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures. Outdoor, radio and TV have all seen revenue decline year on year, with just the internet and press seeing growth, with press growth up 5.64%. Whilst television in particular was not boosted by the World Cup, cinema saw a significant 34.2% increase in ad revenue for June.
Source: MediaTel
Family days out are a rip off
A new survey by Mother & Baby magazine reveals 96% of parents think they spend too much on keeping kids entertained, with an average family forking out £3,212 a year on trips and eating out. However, Scots don't believe they are being short changed and are most likely to think the UK is family friendly.
French love affair with internet results in top bloggers
According to one recent survey, six million French men and women, or one in 10 of the population, have blogs, or interactive internet diaries, devoted to their personal lives. This figure, based on unchecked claims by French internet users, is regarded as exaggerated. A more conservative survey, by the respected media study company Mediametrie, puts the number of active French blogs at just over 3 million - still proportionately far ahead of the US and by far the largest number in Europe. Britain is estimated to have one million blogs.
Behind the Scenes: Billy Love
Billy Love
 Museums spends £30,000 on its 'brand' new image
Glasgow's best loved art gallery and museum has been given a £30,000 logo to match its new 21st century image. The Kelvingrove symbol is a bold, lime green monogram of the letters K and G, which also illustrates the shape of the historic building. London designer Fitch created the logo, which will feature on all Kelvingrove signs and souvenirs. London's Tate Modern gallery was relaunched a few years ago with a brand identity. It was thought a single visual image of Kelvingrove could help market to the masses in the same way.
Bid to turn the west end into 'cultural quarter'
The new chancellor for Glasgow University has called for the west end to be rebranded as the city's 'cultural quarter'. The chancellor believes Glasgow University and its own Hunterian museum and library, would underpin a cultural quarter.
£100m plan to transform St Enoch centre
Glasgow's St Enoch shopping centre could become Scotland's largest entertainment and retail complex under £100m redevelopment plans. The proposals, featuring a continental-style plaza, would expand the city centre site by a third. Developers also aim to upgrade St Enoch Square making it a more attractive entertainment venue with restaurants, cafes and bars. The south end would become an events space with a large screen showing sports, music and other attractions.
Go ahead for new £62m SECC arena
It has already been dubbed The Oyster and The Chameleon because of its sloped dome shape and ability to change colour, and once completed the whole of Glasgow's Queen Street will be able to fit inside - with masses of space to spare. Glasgow's new National Arena at the Queen's Doc development will be the UK's third largest indoor venue.
Tourism vision for Garnethill - transforming Glasgow School of Art
One of Glasgow's most close-knit communities is on the verge of becoming a world-class tourist destination. The £26 million plan to revamp the GSA campus, build a new visitor centre and restore the iconic Macintosh building to its former glory is forecast to spark a rise in visitors to Garnethill from 20,000 to 33,000 a year.
Vacancies
Director of Marketing & Development (NTS)
Marketing Manager (NTS)
Marketing Assistant (Glasgow Grows Audiences)
Arts Ambassador Officer (Cumbernauld Theatre)
IT/AV Manager (Glasgow City Council)
Traditional Dance Tutors (Scottish Traditions of Dance)
What's On - Some Dates for the Diary...
Looking-Glass Self... How do we appear to others?
Artist, Nicola Atkinson-Davidson has created an installation constructed entirely out of mirrors. The crowded mirror walkway - covered with donated mirrors - reflect, challenge and alter one's vision of oneself. The idea is intended to be 'mirrored' in Glasgow's SECC Pedestrian Walkway, and will also feature in Nurnberg and Furth, Germany - Glasgow and Paisley's twin towns.
Tuesday Evening Bat Walks - Museum of Scottish Country Life
15, 22 Aug (8.30pm) / 29 Aug, 5 Sep (8pm) / 12, 19 Sep (7.30pm)
As dusk settles, join a ranger for a guided walk and learn all about the
bats found at the museum and farm. Lasts 2 hrs. Children under 16 must be
accompanied by an adult. The walks are free but booking is essential.
Stewartfield Way), East Kilbride, G76 9HR
Expressive Arts Classes - Autumn Term 2006
Scottish Opera’s Expressive Arts Classes offer children and young people between the ages of 3 and 14 a hands-on opportunity to express themselves through the building blocks of opera: music, movement, drama and the visual arts. 12–14 year olds (27 Sep – 6 Dec) & 3–11 year olds (30 Sep – 9 Dec). Find out more about the new term...
We're always delighted to receive updates on all aspects of audience development - please feel free to contact us if you have anything you would like included in next month's Snippets.
Best wishes
Dianne Greig
Audience Development Manager
Glasgow Grows Audiences
Suite 1/1
6 Dixon Street
Glasgow
G1 4AX
T - 0141 248 6864
F - 0141 248 4090
E - dianne@gga4arts.co.uk
W - www.gga4arts.co.uk
GGA - Promoting the Live Arts Experience
Snippets
e-news over the last few months.
Book a Room
Should you need a meeting room don’t forget GGA's facilities.
|
|
