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June 2006 |
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Snippets
We're working on lots of audience research projects this month with GGA members and other arts organisations in and around Glasgow. We've also recently met with key players from the classical music scene who are involved in a project that is looking at orchestral provision in the city. Read on for more details... |
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Audience Development
Projects Manager
Tel: 0141 248 6864 | |
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This month's Snippets features...
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Suspect Culture
GGA is profiling the current Suspect Culture audience, identifying potential areas of growth and comparing audience profiles with previous research.
Cumbernauld Theatre
We've just completed customer questionnaire analysis with Cumbernauld Theatre to evaluate the thoughts and opinions of its loyal audience.
Tron Theatre
To inform the Tron Theatre's future planning, GGA has examined the Mosaic profile of panto customers as well as the venue's group booking patterns over the last few years.
Scottish Ballet
We're undertaking Area Profile analysis of Scottish Ballet's recent bookers. The results will be used to help identify potential sponsors whose target market matches the lifestyle profile of the company's audience.
West End Festival
GGA was recently commissioned to carry out research with West End Festival goers. Questionnaires were circulated to attenders and reporting is underway.
Glasgow International Piping Festival
This year's Piping Live! takes place from 7 - 13 August. Now in its third year, the event is growing in popularity and GGA has been asked to evaluate the economic impact of the city's newest piping festival.
WASPS Artists' Studios
Following desk research to evaluate current Open Studios Weekend attenders, GGA will collaborate with Wasps to complete a national marketing plan for this autumn's event.
Classical music provision in the city
Tim Baker and Roger Tomlinson have been appointed by Glasgow City Council to carry out a study that looks at orchestral provision in the city, collaborating with GGA where appropriate. The research is examining levels of attendance and considering issues such as pricing, marketing, programming, timing, and forward planning. Senior representatives from each of the organisations involved in the study recently met at GGA's offices to discuss findings and inform the final report.
GGA Members’ Reference Group meeting
Thank you to those members who came along to the GGA Members’ Reference Group meeting on 2 June – very much appreciated, particularly as it was Friday afternoon and the sunniest day of the year so far! Thanks also go to GGA Board Member, Margaret Frazer, for taking the Chair and leading a very constructive discussion. The minutes of the meeting are available to view in the GGA Resource Library (GGA Members’ Meetings) of the GGA website. Feedback from members is always welcomed as your input is essential to ensure that we continue to provide the services which best suit your needs. Feel free to e-mail comments at any time either directly to the GGA Team or, confidentially, to any of the GGA Board members (e-mail info@gga4arts.co.uk for contact details).
Alastair has left the building...
 We've just said a fond farewell to one of our team members - Alastair Reid - who is off to advance his career in the world of advertising. We wish him all the very best in his new role!
"I have thoroughly enjoyed my time at GGA where I have been fortunate to work with some very talented people. Working with the team and GGA members has given me a fascinating insight into the world of arts marketing."
Awards for All
Awards for All Scotland - supported by the Scottish Arts Council, the Heritage Lottery Fund, sportscotland and the Big Lottery Fund - has announced that they have extended the funding band from £500-£5,000 to £500-£10,000. You can apply if you are a not for profit group or a parish or town council or health body.
Guide to Funds
Updated Scottish Arts Council guidelines for individuals and organisations are now available on the Scottish Arts Council website. The next deadline for the audience development fund is 2 October 2006.
Professional Development
You can apply to the Scottish Arts Council for funding to support activity such as attendance at conferences, seminars and workshop etc.
Speed Networking and Intelligence Service
WWW: Write Well on the Web
Ben Braber from bbmc Goodword revealed how to connect with on-line audiences whilst keeping your website content readable and engaging. Packed with lots of practical exercises, this is what delegates said at the end of last month's session:
“I thought the most useful bits were really practical e.g. rewriting our own organisation’s home page with the tips in mind. It helped me focus on who is actually visiting our website and why. Also networking with other people facing similar issues - it’s always beneficial to be able to take time out and chat about things in a professional capacity.”
“Since the workshop I have already rewritten text on the home page and various other bits of the website to make it more user friendly and less like an annual report! I'm looking at ways to make it more exciting and user focused.”
Focus on Fundraising
Thursday 13th July @ 2.00pm - 5.30pm
GGA Offices, Suite 1/1, 6 Dixon Street, Glasgow
“Donors don't give to institutions. They invest in ideas and people in whom they believe.” G.T. Smith
This fast-moving workshop will cover the basic information needed to build a successful fundraising future. With a focus on charitable trusts, foundations and individual givers, you will gain useful tools and techniques to help increase your organisation’s potential to attract donor income. There will also be an opportunity to explore the relationship between audience development, fundraising and Friends schemes. Places are free to members [non-members, £75 plus VAT] and limited to 10 people. To make a booking, contact Kirsty MacLeod on 0141 248 6868 or by e-mail kirsty@gg4arts.co.uk
The Essentials of Marketing 2006 (TMA) - Druidstone
15 - 22 September, 2006 - Druidstone Hotel, near Haverfordwest
This unique residential course, now in its 23rd year, is designed for participants in the early stages of arts marketing careers and offers the chance to study all aspects of performing arts marketing, including advertising, copywriting, graphic design and print, marketing planning, press & PR and touring.
"Druidstone really lived up to its aims. I feel more equipped, knowledgeable and focused. Brilliant lectures and the tutorials were really useful - I feel empowered!" 2005 course participant
On the Audience Front...
Ambassadors Theatre Group go ENTA
The Ambassadors Theatre Group (ATG) has confirmed that they are to install ENTA from Galathea STS in all 24 venues in the UK. Now the largest theatre management group in the West End, London, and second largest management of touring theatres in the UK, ATG are also major producers so they can bring the vertical integration of commissioning, mounting, presenting and touring shows.
City Halls attract 100,000 visitors
Glasgow’s City Halls and Old Fruitmarket are being hailed as a roaring success after attracting 100,000 visitors in their first 6 months of business. Refurbished at a cost of £15million, the multi-purpose site in the heart of the Merchant City now houses 3 concert venues, an education centre, bar and café.
National Theatre is a high-flier with first-year awards success
The new National Theatre of Scotland (NTS) dominated the national critics' awards yesterday despite being in its first year. The play Roam which was staged at Edinburgh Airport claimed the overall best production award at the Critics Awards for Theatre in Scotland, hosted and funded by the city of Dundee. NTS picked up a total of six awards of the 10 on offer after 11 of its works were nominated for the judges' consideration. The Citizens' Theatre also won two awards for Best Actress (Cara Kelly) and Best Director (Gregory Thompson) for its production of Brian Friel’s 1994 play Molly Sweeny.
Just the ticket? Hooked on cardboard?
The pressure is on managers of venues everywhere to revise their ticketing practices as major organisations move to adopt paperless ticketing. Ticketmaster is already claiming that large proportions of its online purchasers are choosing print-at-home tickets. With the added advantage of being able to add vouchers for parking and catering offers as well as space for advertising on the print-outs, is this the future of ticketing?
Ad break at curtain up
Live action advertisements in the theatre have been tested out in Dublin and on Broadway. The first such event was commissioned by Visit London and was staged as an argument about a trip to the capital city and its various attractions. Theatre management staff and Visit London marketers are waiting to see what audience reaction is before taking it further.
The Glasgow Diary for July - September
Out now and downloadable at
Number of single parent families to rise by a third
Single parent households in Scotland will increase by a third over the next 20 years, while two parent families will fall by more than a 100,000 according to latest estimates. The population projections by the General Register Office for Scotland show the number of single parent households will increase from 150,000 to 200,000 by 2025.
How do we celebrate the best of Scotland's talent?
The Scottish Arts Council is developing proposals for recognising and celebrating artists and would like to hear your views on questions such as: What does providing recognition for Scotland's artists and creative individuals mean to you? What would an imaginative concept of a Scottish cultural academy be for you? Complete the questionnaire online here...
Public Media Lab at the CCA
New Media Scotland in partnership with CCA, Your Machines and OpenLab are developing a new place for people interested in things like free-software, circuit bending, hardware hacking, computer recycling, streaming, audio/video editing, and micro radio to meet, use equipment, share and disseminate skills and ideas. To get things started, the CCA in Glasgow has donated space and some equipment for interested locally-run groups and individuals to use and help create this city-centre new media/hack lab. If you have any ideas for activities to happen there, have skills/equipment to share or have something you are keen to learn, or would just like more info, get in touch with labinfo@yourmachines.org
Pick a good cause as you buy a lottery ticket
A pilot scheme will give people who play the national lottery a say in the allocation of cash grants. Culture Secretary Tessa Jowell has announced that lottery players in two trial areas would be asked to vote for their favourite local causes when they buy a ticket. The move follows criticism of the allocation of funds to projects like salsa dancing classes for unfit accountants and a private gym for staff at Manchester United. Up to five projects in the pilot areas will compete for grants of up to £50,000 in the Your Pound, Your Choice initiative, being launched in August. People will be asked, when they purchase tickets, to tick a box to vote for their preferred cause. For every £1 ticket, 28p is donated to good causes.
Customer Service - Travelodge reaches for the stars
Travelodge customers will be seeing stars in the future as some staff members’ name badges will also display their zodiac sign. The move comes after executives of the nationwide hotel chain asked for ideas on how workers could appear less severe and approachable.
This month's highlighted supplier: Communications Company - PR Continuum
"At PR Continuum, we firmly believe that the world’s most successful companies are also the most effective communicators. Just as no ‘one size fits all’ formula exists for business success so we, too, craft targeted communications solutions which deliver award-winning results for our clients."
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Pam Bailey of PR Continuum writes for GGA:
(sorry, only accessible to GGA members!) |
Log on to the GGA website to view the list of suppliers who have been recommended by GGA Members. Call us now if you think you should be there too!
Behind the Scenes: Ninian Perry
Ninian Perry
From The Awakening Earth to The Beatles, Ninian Perry - Paragon Ensemble's Creative Director and Chief Executive - shares some secrets...
Glasgow hailed as most exciting Scots city
Fodor’s travel (a top world travel guide) has named Glasgow as the most exciting city in Scotland, boasting the country’s best shops and restaurants. The glowing review is the latest boost to the city’s tourism trade. Fodor’s travel covers 300 destinations in Europe, North America, Africa and Asia.
We're tops for jobs
Glasgow is booming with the number of jobs growing twice as fast as the rest of Scotland and faster than in almost all other British cities. For the first time in 40 years, the gap in the number of people in work in the city compared with the rest of the country is closing. According to the Annual Labour Force Survey:
Overall inactivity rate: Glasgow 29.7% Scotland 21%
Inactive who want to work: Glasgow 36.3% Scotland 30.1%
Male inactivity rate: Glasgow 26.4% Scotland 17%
Female inactivity rate: Glasgow 32.9% Scotland 25.1%
9pm shopping all week in city centre revamp
Shoppers will soon be able to enjoy late night shopping in Glasgow five days a week as city centre outlets try to compete with out-of-town malls. Buchanan Galleries and the St Enoch Centre are spearheading a scheme to tempt shoppers away form Braehead and Glasgow Fort. Under the plans, dozens of stores would open till 9pm on weekdays in a bid to resurrect the retail fortunes of the city centre.
Glasgow’s big earners are hit by debt crisis
High earners in Glasgow have more debt problems than anywhere else in Britain. In Glasgow, the average debt of those earning £30,000 plus who seek counselling is £76,000 - 10% above the UK average and 20% above the Scots average.
Vacancies
Cultural Links Officer (Renfrewshire Council)
Marketing Manager (The Audience Business)
Festival Box Office and Front of House Assistants (The Traverse)
Traditional Dance Tutors (Scottish Traditions of Dance)
Development Officer (Scottish Ballet)
Management Accountant (Scottish Ballet)
Events Officer (East Ayrshire Council)
Box Office Manager (Tron Theatre)
Retail Supervisor (The Lighthouse)
Marketing Director (SWAM)
Publications Editor (RSNO)
We're always delighted to receive updates on all aspects of audience development - please feel free to contact us if you have anything you would like included in next month's Snippets.
Best wishes
Dianne Greig
Audience Development Manager
Glasgow Grows Audiences
Suite 1/1
6 Dixon Street
Glasgow
G1 4AX
T - 0141 248 6864
F - 0141 248 4090
E - dianne@gga4arts.co.uk
W - www.gga4arts.co.uk
GGA - Promoting the Live Arts Experience
Snippets
e-news over the last few months.
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