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Snippets
Year Three!
October sees the beginning of GGA's third membership year. During the last two years, we've worked with members and clients on a huge range of fascinating marketing, research and audience development projects and provided over 350 training places.
To reflect this work, we've summarised and defined our range of specialist services - complete with quirky new icons - under the banner heading
GGA : Solutions.
We're looking forward to another busy year working with you to grow audiences for the arts in and around Glasgow. Call us anytime - we're here to help.
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This month's Snippets features...
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GGA : Solutions
GGA : Marketing
GGA : Research
GGA : Knowledge & Skills
GGA : Audience Development
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GGA : Solutions
Welcome to Nina!
After an overwhelming response to our advertised request for a Marketing Assistant, we're delighted to announce a new addition to the team - Nina Honeyman. Nina graduated from Strathclyde University with a degree in Marketing and HRM and in 2004 she completed a Scottish Enterprise placement with a property investment company, gaining practical marketing experience. More recently she was part of the victorious team in ‘The DADA Challenge’. This 'Apprentice' style member acquisition competition saw 14 teams vie against each other to implement a marketing strategy aimed at attracting as many new members to the events company as possible. In June of last year Nina and her team visited two strategic brand consultancies in New York – Landor and Third Eye Design - as part of a prize-winning package. nina@gga4arts.co.uk
Get Up and Dance!
danceinthecity.com - the first website totally dedicated to dance in and around Glasgow is live!
 Supported by the Scottish Arts Council, the site includes listings, news and information on all aspects of watching, learning and teaching dance. We'd love you to add danceinthecity.com to the links section of your own site and help us to promote the website at your events by distributing promotional postcards, displaying banners and maybe even encouraging some of your team to wear our funky t-shirts! To have your dance events included on the site contact dianne@gga4arts.co.uk
C21st Service
Last year GGA ‘Mystery Shopped’ all 10 major arts venues in Glasgow to assess the service experience from a customer's point of view. A range of member venues took part to examine the complete customer experience - booking online, purchasing tickets at the box office, booking tickets over the telephone and attending a performance.
Following the results of the Mystery Shopping programme, and using valuable feedback from key staff members from Box Office, Front of House and Marketing, GGA is now rolling out C21st Service - a collaborative training, networking and capacity building programme which will aim to increase service levels and attendances city-wide – starting with three launch initiatives:
1. ArtsPass
 An exclusive new benefit card for everyone working behind the scenes in the arts in Glasgow.
Unique to Front of House, Box Office and Marketing staff at participating venues across Glasgow, the ArtsPass provides staff with the opportunity to take advantage of special ticket offers which will be featured in C21 News. Contact kirsty@gga4arts.co.uk for more details.
2. C21 News
A monthly newsletter dedicated to Front of House, Box Office and Marketing staff featuring latest news and views from staff and venues, industry updates, training opportunities, exclusive ArtsPass ticket offers and much more!
3. Training Needs Analysis
As detailed in our last edition of Snippets, this is an assessment of Box Office, Front of House and Marketing staff training needs in arts venues and organisations in and around the city. Key data from the TNA will help to facilitate lobbying and assist us to secure funds for training and development city-wide. Complete the TNA online...
TAG and the Citizens' Theatre
GGA is involved with the Citizens' Theatre and TAG teams, including artistic directors Jeremy Raison and Guy Hollands, to work on a new audience development strategy for 2007-2010.
Giant
The company is looking forward to moving into its new workshop space and in preparation we're assessing the venue's immediate marketplace, looking at Giant's current e-marketing practice and press strategy.
The Big Questionnaire - Gaelic culture is your culture!
Interested in your Gaelic heritage? Working with An Lochran, Glasgow's Gaelic arts development organisation, GGA is circulating 'The Big Gaelic Questionnaire'. It aims to discover more about people's views on participation and attendance in Gaelic arts to inform a new audience development strategy and future arts programme in Glasgow. You can share your views online:
Calling all GGA Members! - Annual General Meeting
Tuesday 7 November, 2006 at 6pm - 7.30pm
Club Room, City Halls, Candleriggs, Glasgow G1 1NQ
Refreshments from 5.30pm
We'd like to encourage all members to attend the forthcoming 2006 (2nd) Annual General Meeting of Glasgow Grows Audiences Limited (GGA Ltd). Your input is vital to ensure that GGA continues to meet your needs and we hope to welcome as many members as possible at the meeting.
Get on Board!
In accordance with the Memorandum and Articles of Association of Glasgow Grows Audiences Limited, nominations are also now invited from GGA Members, Directors and funders for election to the GGA Board. Full details and a nomination form can be downloaded from the GGA website.
Closing date for nominations: Friday 13 November 2006.
GGA : Marketing
Behind the Scenes
GGA Marketing Assistant
From backpacking in Australia to iPods, Nina Honeyman, GGA's newly appointed Marketing Assistant shares some secrets...
Orchestral manoeuvres to make 60,000 recordings available online
Scotland’s national orchestra has made an overture to the power of the internet, by opening a new online service linked to nearly 60,000 musical recordings. The RSNO has announced RSNOmusiconline, which will allow access to more than 200 of its own recordings, including rare recordings of performances conducted by Sir Alexander Gibson and Neeme Jarvi, and access to recordings from 40 music labels. The site is the result of a new business partnership between the RSNO and Classical World, which runs website www.classic.com that sells over the internet. The new orchestra site is a portal into the existing website, but Simon Woods, the chief executive of the RSNO, said he believed the orchestra was the first in the world to offer access to an online resource of such size.
Good Gallery Guide launches new website
On 27 September the Good Gallery Guide launched a new website goodgalleryguide.com, containing several new content areas designed to inform users about what's going on in the world of visual arts. The website is an audience development tool for galleries and a first port of call for gallery visitors. It has been found that the Good Gallery Guide is particularly useful for communicating with disabled audiences.
Getting it together
Cross-data analysis from GGA's Audience Data Exchange (ADX) has prompted The Arches, Citizens' Theatre and Tramway to produce a three-way print distribution rack. The racks sit front of house and visitors can quickly find out what's on at each of their favourite venues. Niall at The Arches reports pick-up rates are high!
Happy birthday 'two' you!
The Arches' 15th birthday print has caused a stir with Strathclyde Passenger Transport. Their posters - complete with toilet bowl and two fingers have had to be censored on the underground in accordance with SPT regulations. You can see them in their full glory though on Nonstop Advertising's authorised posting sites throughout the city!
Glasgow chiefs hail drive to woo Euro tourists
VisitScotland's £1 million city break advertising campaign has brought in £4.4 million worth of business to Glasgow in the last 12 months. The multimedia campaign sold the city to French, German, Swedish and Dutch speakers as a place for architecture, shopping and culture.
GGA : Research
Offices with everything....and the kitchen sink
Around 2,000 people quit their office to work from home each week – despite the fact that three quarters of them don’t have a study. 29% use a spare room, 25% work in their kitchen and 18% surprisingly like working in their garden shed. The UK wide study was conducted by Enterprise Nation, who found that the number of people working as home-based employees or running a business from home is increasing day by day.
50% of wages are spent on mortgage
Figures out recently show rising house prices mean monthly mortgage bills can account for half of take-home pay. Homebuyers face having to borrow as much as five times their annual salaries. Scotland’s home-buyers are paying for houses which cost an average 4.62 times the annual wage – up from just over four times last year. Management consultants Hay Group compared average house prices in nearly 50 areas with an average salary of £26,304.
I'm over 50 - not over the hill!
Scotland's workforce is getting older and greyer. By 2020, nearly a third of it will be over 50. A new law has just come in to effect that will help prepare the country's workplaces for the future. The Employment Equality (Age) Regulations 2006 will affect everything from how a job is advertised to how pensions are paid.
Forget the pubs - city’s tops for parks and docs
Glasgow has come up trumps in a poll for offering some of the best services for its residents. It was voted second top in a new survey of Britain’s most-serviced cities and towns. Participants praised some of Glasgow’s best loved amenities, including parks and pubs, as well as coffee shops, doctors surgeries and supermarkets. Birmingham was named number one city and Glasgow came second, beating Manchester, Swansea and Liverpool. Edinburgh came in tenth. One of Glasgow’s main rivals in the super casino battle – Blackpool – came bottom of the league. The Local Life survey was conducted by supermarket chain Somerfield and the Future Foundation.
Glasgow signs twinning agreement with Lahore
Glasgow has signed a twinning agreement with Lahore in Pakistan to boost business, trade and education links between the two cities. It’s potentially the most significant of the six twinning agreements the city now has all over the world. Around 30,000 people born in, or with family ties to Lahore, now live in and around Glasgow. Five other cities that have twinning deals with Glasgow: Nuremberg, Germany; Rostov-on-Don, Russia; Dalian, China; Havana, Cuba; Turin, Italy.
Girls still top of the class in exams
Girls are still outperforming boys at all levels of the curriculum, it has been confirmed with the publication of exam results for local authorities across Scotland putting East Renfrewshire top for its Highers pass rate with Glasgow sitting bottom of the table. This year 30% of boys achieved five or more Standard Grades at level 1 or 2, compared with 39% of girls. At Higher level, 24% of girls gained three or more Highers in S5 compared with 18% of boys.
Courses, Conferences and Seminars
The Clore Leadership Programme
2006/8 Short Courses
Intensive two week residential courses to develop skills of emerging leaders in the cultural sector, produced in association with leading universities and business schools. cloreleadership.org
TMA Course - Effective Management (Walking the Tightrope)
7 - 12 January, 2007 - Beaulieu Hotel, Hampshire
How to handle the challenges you face as a manager.
TMA Course - Essentials of Marketing (Northern Ireland)
Spring, 2007
Details to be announced soon - we'll keep you up to date!
Venus and Mars – marketers and designers in alignment
7 November 2006, Centre for Contemporary Arts
This seminar will offer advice for anyone who produces communication materials, on how to work better with their designers to produce great print and web design. Other dates and booking details...
Arts Marketing Association
Arts About Manchester Conference - Trailblazing
16 October, 2006 - The Bridgewater Hall, Manchester
Efficiency is no longer enough for arts organisations to survive; to thrive they need to innovate. But what's the secret to innovation? How can we unleash the creative potential of our organisations and our people? To receive further details on the conference, contact Jo Kay on 0161 238 4525 or jo@aam.org.uk aam.org.uk
Network Annual Summit - 4 & 5 December, 2006
The Point Hotel & Conference Centre, Edinburgh
A two day conference for Audience Development agencies. More...
Scottish Audience Development Forum 2006
8 November, 2006 - Glasgow Royal Concert Hall
Hear from journalist and broadcaster Greg Dyke!
Creative Scotland Awards 2007
Application Deadline: 27 October, 2006
The Scottish Arts Council offers up to 19 Creative Scotland Awards of £30,000 from National Lottery Funding. Awards are made to individual artists with a major record of achievement who live and work in Scotland. The awards provide a unique opportunity to experiment and realise imaginative ideas in a major project. More...
Scottish Arts Council
The latest funding application deadline has just passed - next date for submissions is 15 January, 2007. More...
A myth dispelled as Scots now number just one in 12
Scots have long considered themselves 'one in 10' but the latest figures from the Office for National Statistics dispel that myth. With the mid-year population estimates for 2005 showing that there are 5.1 million people in Scotland, and 60.2 million in the UK as a whole. This means that Scots make up just 8.5% of the UK population, which is much closer to one in 12 than one in 10.
Scots take up loans for arts sake
An evaluation of the Own Art Scheme has highlighted the impact it has had on sales of contemporary art and craft. The scheme provides an interest free loan from £100 to £2,000 towards the purchase of a wide range of artwork from paintings and sculpture to jewellery, furniture and textiles, at participating galleries across Scotland. The evaluation of the Own Art Scheme based on information collated from 35 member galleries shows that 442 sales totalling £270,425 were made using Own Art in its first full year (March 05-April 06) of operation in Scotland.
You have our trust
Leading figures in the arts world have backed plans to hand control of Glasgow’s museums, galleries and leisure centres to a charitable trust. The city council proposals cover everything provided by the Culture and Leisure Services department, including all sports facilities. The move has won the backing of Lord Macfarlane, chairman of Kelvingrove Refurbishment Appeal, Dr Brian Lang, principal of St Andrews University and chairman of the Heritage Lottery Fund, Dr Richard Holloway, of the Scottish Arts Council and Glasgow School of Art Director, Seona Reid.
Arts awards will help boost skills
Talented Scots have been named as winners of the latest round of the Dewar Art Awards. Culture Minister Patricia Ferguson congratulated 37 people who will receive funds to support their art, ranging from £1,500 for a new musical instrument to over £50,000 for an advanced course of study overseas. The winners were judged by a board of trustees made up of prominent figures in arts and education. More information on the Dewar Arts Awards
A peach of a deal
This year's Christmas show at the Citizens' Theatre is to be sponsored by a Glasgow law firm. Mitchells Roberton is giving its backing to the production of Roald Dahl's James and the Giant Peach. The Citizens' Theatre has formerly attracted sponsorship for its Christmas shows from ScottishPower who sponsored Charlotte’s Web in 2005 and Mitchells Roberton sponsored Scrooge in 2002, a collaboration which was commended at the Scottish Awards for Business Sponsorship of the Arts in 2003.
City school museum to cut back on winter hours
The Scotland Street Museum in Glasgow is to close over the winter months. It will remain open to school visits and booked groups, but will be closed for general admission from October 1. Scotland Street has the lowest museum/gallery visitor figures, at around 60,000 a year. Visitor numbers at the Charles Rennie Mackintosh-designed building peak from April – September. The museum will re-open April 1, 2007.
Facelift for old music hall in £1.2m revamp
The Glasgow theatre credited with discovering Stan Laurel is to get a £630,000 facelift. The revamp of the Britannia Panopticon Music Hall is part of a £1.2million investment by Scottish Enterprise Glasgow in the Merchant City. The A-listed Trongate theatre is where comic Stan Laurel made his stage debut in 1906 and where Hollywood legend Cary Grant performed in 1920 as acrobat Archie Leach.
Scottish Ballet Autumn 06
 Scottish Ballet returns to Tramway for the first time since the 2003 relaunch season. Featuring Ashley Page's highly-charged The Pump Room, set to a pounding score by Aphex Twin and Nine Inch Nails, along with Hans van Manen's Two Pieces for HET - one of the hits of the Edinburgh International Festival - this is a unique opportunity to view the award-winning company up close...and personal!
12-14 October
Cumbernauld Theatre presents
The Privately Personal Lives of Dorian Gray
 Inspired by Oscar Wilde’s gothic masterpiece, The Picture of Dorian Gray, the award-winning Polish director Zofia Kalinska comes from Krakow to Cumbernauld to create a world premiere in a unique collaboration with Cumbernauld Theatre. 12 - 14 October
Suspect Culture's Killing Time
A free Visual Arts Exhibition at Dundee Contemporary Arts on every day until 5 November
Killing Time is a playful fusion of two art forms. Suspect Culture’s director Graham Eatough and visual artist Graham Fagen bring together theatre and visual arts to create an innovative video and performance installation at Dundee Contemporary Arts.
“Killing Time is undoubtedly one of the most compelling and exhilarating Scottish visual arts projects in recent years” The List
Citizens' Theatre
An Audience with Rupert Everett
Film star Rupert Everett is set to feature in the An Audience With Series at the Citizens' Theatre. Early in his career, after being dismissed from the Central School of Speech and Drama for insubordination, he travelled to Scotland where he worked at the venue. 13 November
What else is on?
Vacancies
Training Officer (Federation of Scottish Theatre)
Arts Development Officer (East Dunbartonshire Council)
Media Manager (The Arches)
Development Officer (Enterprise Music Scotland)
Education Manager (Scottish Dance Theatre)
Press and Publicity Officer (Dundee Rep Theatre)
GGA : Audience Development
Cumbernauld Theatre
Lynn Maher has been appointed as Arts Ambassador Officer at Cumbernauld Theatre following a successful audience development application to the Scottish Arts Council. GGA recently undertook consultancy with Cumbernauld Theatre to examine the venue's audience and create an Arts Ambassador Programme.
Are you new to opera?
Ever wondered what happens behind the scenes? Scottish Opera Unwrapped presents the ideal introduction to opera, a one hour event where you can sample opera – for free! Featuring the Orchestra of the Scottish Opera, singers and backstage crew, you will be guided through the opera by a presenter who introduces the main characters and scenes.
Der Rosenkavalier Unwrapped - 6 October
Tamerlano Unwrapped - 10 November
£10 tickets for under 26s
Are you under 26 and fancy a night at the opera? Then take advantage of the £10 ticket deal on offer from Scottish Opera. If you're one of those folks lucky enough to fall into this bracket, you can simply book in advance of a performance and show valid ID when collecting your tickets from the Box Office. scottishopera.org.uk
The RSC wants schoolchildren to be forced to attend theatre
"Every child show see at least one compulsory Shakespeare performance during their school life as part of an attempt to stop youngsters being bored by the Bard's plays." This recommendation is being made by the Royal Shakespeare Company as part of campaign it is launching to revamp the teaching of Shakespeare in schools. The RSC has been asked by the Qualifications and Curriculum Authority to take a lead role in determining how Shakespeare is taught to children.
We're always delighted to receive updates on all aspects of audience development - please feel free to contact us if you have anything you would like included in next month's Snippets. Next copy deadline: 1 November, 2006
Best wishes
Dianne Greig
Audience Development Manager
Glasgow Grows Audiences
Suite 1/1
6 Dixon Street
Glasgow
G1 4AX
T - 0141 248 6864
F - 0141 248 4090
E - dianne@gga4arts.co.uk
W - www.gga4arts.co.uk
GGA : Solutions
 We have a passion for growing audiences. It's simple really; we'd like more people to experience and participate in the arts more often.
Collectively, our team brings together a powerful mix of knowledge and expertise in research, marketing and audience development to provide practical support and creative solutions for our members and clients.
We take time to get to know you, your vision and your marketplace before delivering strategies to help you target and engage with the widest possible audience, wherever you are.
GGA : Marketing
To grow your audience you need to inspire and connect with more people than ever before. Using market intelligence and our sector knowledge we can identify key target areas for development and provide marketing solutions that are designed to help maximise your revenue and reach.
GGA : Research
To grow your audience you need insightful analysis. Our bespoke research design draws on the latest evaluation tools and techniques to provide you with a detailed picture of your current and potential audiences. We'll interpret your data to give you a fresh perspective and practical recommendation for development.
GGA : Knowledge & Skills
To grow your audience you need food for thought. That's why we bring people together from across the cultural sector to stimulate new thinking and learning by sharing experiences and knowledge. We keep our members and clients in touch with each other and encourage creative collaborations - all with audience development in mind.
GGA : Audience Development
To grow your audience you need to think long term. We know that successful audience development happens when everyone in an organisation is involved in thinking, planning and talking about audiences. We'll work with you and your colleagues to create new and imaginative development strategies.
GGA : Solutions
: Marketing
: Research
: Knowledge & Skills
: Audience Development
GGA is an audience development agency based in Glasgow.
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