You are all keeping us busy - we're working with members on a variety of exciting projects, collaborating with organisations and individuals within the wider network on a number of ground-breaking audience development initiatives, and our first-ever conference is just around the corner!

GGA projects update...

 GGA Conference

Glasgow 20:20 Vision for Audiences - images of possibility

Friday 17 February 2006
09:00 - 18:30
City Halls, Candleriggs, Glasgow

The countdown has begun!

Provocative and directional thinking from industry experts...

One of the first events of its kind to be undertaken by the city, Glasgow 20:20 Vision for Audiences – images of possibility, will bring together 100 arts practitioners, programmers, policy makers and marketers from across the cultural, tourism and economic regeneration sectors in Glasgow to consider directional thinking on what arts organisations can do now to ensure audiences for the future.

The fantastic line-up of speakers includes: Andrew Martin, Mori… Andrew McIntyre, Morris Hargreaves McIntyre… Ruth Wishart, broadcaster and journalist… Professor John Lennon, The Moffat Centre… Faith Liddell, previously DCA and Edinburgh Book Festival… Roberta Doyle, Scottish Opera… Neil Murray, National Theatre of Scotland… Geoff Ellis, DFConcerts… Chris Denton, Barbican Centre…Fiona Colley, Glasgow Science Centre... Justin Armsworth, Experian Ltd... Angus Farquhar, nva organisation

Stop Press ... 

Final keynote speaker to be announced this week!

Log on to www.growyouraudiences.com and check out the impressive list of delegates.

Only a few places remaining - book today!

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The fourth in the series of our audience segment workshops looked at targeting the 50+ market by discussing how to incorporate their unique demographic and lifestyle characteristics into your marketing and programming plans. Angus Simpson, Presenter, SAGA 105.2FM; Niki Smith, Service Development Manager, Sport and Recreation Department, Glasgow City Council and Eileen Herd, Deputy Director, Glasgow Old People’s Welfare Association proved an excellent choice of experts to by quizzed by attenders.

“Excellent workshop – good choice of speakers”

“Speed networking – wasn’t sure what this would be like but it offered good opportunities for asking questions”

“Now I’ve made contact with the speakers I will be making use of their expertise and the opportunities they can offer”

One workshop attender, when asked what they were going to do as a result of the seminar, said "Retire!" Obviously the 50+ lifestyle has lots going for it!

Details of our next workshop - Culture Shock - coming soon...

www.growyouraudiences.com

AMA Events

Managing to Be a Leader (8 Feb 06 - Edinburgh Festival Theatre)

Do the Write Thing (28 Feb 06 - Glasgow Royal Concert Hall)

A practical workshop exploring how you can communicate more effectively with audiences, visitors and participants, using the written word. 

Mighty Mouse, Effective Email Marketing (2 May 06 - EFT)

Conference 2006: Five portions a day

... a balanced diet for a vibrant cultural sector

In partnership with the Guardian, Observer and Guardian Unlimited
and associated with Wales Millennium Centre and Arts Council of Wales

Join arts professionals from across the cultural sector to explore how we can make the most of our limited time and resources to sustain a vibrant and relevant cultural community.

Five portions (conference strands) will focus attention on:

Delegates will be able to pick and mix from a broad programme designed to offer opportunities to learn new skills, discuss ideas and network with new contacts, regardless of job title or experience.

AMA members will receive the early, early bird rate if they book before 17 February, saving up to £100. Log onto the AMA website for full event and booking details.

Free

E-Business Workshops from Scottish Enterprise Glasgow

e-Commerce: A detailed overview of the main online payment options available.
Dates: 8th Feb, 10am-12noon and 15th Mar, 10am-12noon

Online Market Research: How the Internet can be used as a research tool for your business.
Dates: 3rd Feb, 10am-12noon and 21st Mar, 10am-12noon

Best Practice Web Design: Shows examples of current best practice in website design.
Dates: 28th Feb, 10am-12noon and 30th Mar, 10am-12noon

Wi-Fi: Explains the benefits and uses of wireless networks.
Dates: 22nd Mar, 10am-12noon

Online Marketing: Shows the elements of online marketing and search engine optimisation.
Dates: 23rd Feb, 10am-12noon

Website Checkup: Helping to audit your own website, hands-on session.
Dates: 3rd Feb, 9:30am-12:30pm

For details of these and other sessions or to book a place visit

Scottish Enterprise or call 0141 572 1600.
 

CCPR Seminar: Women and the Creative Industries

Monday 13 February 2006

0930 - 1300

Room 408, Gilmorehill Centre, University of Glasgow

It is well documented that the so-called 5 'c's (catering, caring, cleaning, cashiering and clerical work) are dominated by women, who largely work part-time hours, are often the lowest paid, and are often under-represented in higher paid, senior level jobs. The creative industries are arguably particularly attractive to women, yet these are industries that are failing to achieve equity in entry, retention and progression. Are the creative industries, therefore, becoming the sixth 'c' in Scotland?

This seminar will present the results of a European Social Fund supported study undertaken by Robert Gordon University. It will identify and discuss the gender issues specific to various sectors of the creative industries. It will also address how the findings could impact on the development of gender equality policies across the Scottish creative industries.

Show Scotland 06
The biggest focus on the museums and galleries sector in Scotland takes place over the bank holiday weekend 28 April - 1 May 2006. Show Scotland 06 is an event aimed specifically at bringing in new visitors, lapsed visitors and tourists to museums and galleries up and down the country. All museums and galleries can participate and the challenge will be to develop a nationwide programme of inspiring, innovative and exciting events. For more information or to express an interest in participating, please email show scotland.

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UK National Newspapers

Newspaper Editions - December 2005

Scotland Full Rate Circulation

BT reveals consumer interest in mobile TV
Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones.

The majority of respondents, 73%, claimed that they would be prepared to pay for the service on their current network if it were priced competitively, with 38% saying they would switch networks to receive the service.

Source: Media Tel

Royal Mail

Royal Mail are to sponsor new awards for Scottish children’s books, which will be administered by Books, Reading and Writing (BRAW) and the Scottish Arts Council. BRAW was set-up under the umbrella of the Scottish Books Trust to promote books, reading and writing by authors and illustrators living in Scotland to young people. The awards will be the biggest children’s book prize in Scotland.

New Editor for The Herald

Charles McGhee has been named as the new editor of The Herald newspaper.

Mr McGhee, who was the editor of sister paper the Evening Times, replaces Mark Douglas-Home who left the paper at the end of last year.

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Glasgow Diary

A chance to promote your events throughout the city!

We're working on a pilot project with the Glasgow City Marketing Bureau to encourage more people to attend the arts. The Glasgow Diary, compiled by GCMB, currently has a circulation of 450,000, which rises to 600,000 during the summer months.

This is an opportunity to stand out from the crowd. We're looking for GGA member organisations or venues to offer 'taster' tickets for their events, which will be highlighted within the Diary (April - June edition) and will be promoted to a huge audience all over the city. We'll be in touch with members soon to discuss how they can get involved.

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Events in Glasgow's Arts and Culture World

The 2006 Miller Glasgow Comedy Festival

9 - 25 March

On the Audience Front...

National Theatre in dramatic launch at ten sites

The Shetland ferry, a shop front in Stornoway and an abandoned tenement in Aberdeen provide the back drop for the cross-country launch of the National Theatre of Scotland. The NTS has unveiled details of ten performances that will open simultaneously across Scotland on 25 February in a free theatrical event it has dubbed “Home”. During this year, the NTS will produce 16 plays in more conventional settings.

The Herald newspaper hopes to recruit reader reviewers to provide the critiques of the work of our new national company. Interested readers who live near any of the locations being visited by NTS should write to Keith Bruce at the Herald with a 50-word exposition of their suitability for the task. They are particularly keen to hear from those in the more remote locations.

How to make the public love an orchestra

The Royal Scottish National Orchestra is the latest arts organisation to make a concerted attempt to introduce US-style philanthropic giving from dedicated and wealthy audience members. They want to 'build a much stronger sense of ownership among the public' to encourage giving. They have also piloted a scheme making a recording of a recent concert available to ticket-buyers as downloads from their website. About 7,000 downloads were made, and more such projects are planned.
Source: APe-mail by ArtsProfessional

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 Something to Think About

Those two little words mean so much

We would all like to be recognised and rewarded for our efforts in the workplace, but how often does it really happen? For almost one-third of employees, work is a thankless task - literally - making them likely to leave an organisation. A simple 'thank you' would be enough for 77% of staff, with 57% saying they would be happy to stay in their job if managers said thank you face-to-face.

Source: Incentive & Motivation, January 2006

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