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Snippets
GGA Conference 2007
Get your diaries at the ready - the countdown to this year's conference
has just begun!
Janette Harkess - Deputy Editor of the Herald - will chair the day's events and
be joined by a host of guest speakers, including John Brown Head of Tourism and Architecture Policy for the Scottish Executive.
There wasn't a spare seat to be had last year, so to receive programme details
as soon as they are announced email nina@gga4arts now with "What's it all about?" in the subject line and we'll be
in touch... |
Date for the Diary:
Friday 1 June, 2007
"I thoroughly enjoyed myself,
made good contacts and
generally there was a great
buzz about the whole day"
2006 delegate
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This month's Snippets features... |
GGA : Solutions
GGA : Marketing
GGA : Research
GGA : Knowledge & Skills
GGA : Audience Development
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GGA : Solutions
GGA - Planning for the next 3 years
We're meeting Members individually over the coming weeks to hear their thoughts on our progress to date and, crucially, to shape our thinking and planning from now until 2010.
National Youth Orchestras of Scotland (NYOS)
Before advising on development and e-marketing strategies, we're providing NYOS with a comprehensive evaluation of its audiences.
Centre for Contemporary Arts (CCA)
Results from audience analysis we completed with CCA as part of a previous consultancy project are being cross-referenced with data that has been gathered over recent months at the venue to inform long term planning.
Scottish Dance Theatre (SDT)
SDT has received great feedback from its supporters over the years. GGA consultancy days this year are being utilised to assess audience comments, which have been gathered through questionnaire research and recent box office sales data.
ArtsPasses at the ready!
Check out this month's edition of C21 News... for all the latest service industry news and ArtsPass deals on offer to front of house, marketing and box office staff.
Unlocking the door to the network...
We're adding a new section to the GGA website later this month entitled 'Through the Keyhole' where you will be able to access 'key' audience development contacts in Scotland and the UK and see who we are collaborating with in the extended network.
From Mac to McK!
The GGA team danced into
the wee small hours the other
week as we celebrated our Kirsty's
nuptials to new husband Stuart.
I'm sure you'll join us in wishing
Mr and Mrs McKenzie many
years of wedded bliss!
GGA Projects Summary
Catch up with all of our member and client projects to date:
GGA : Marketing
Behind the Scenes
Ronnie Somerville
GGA Board member, Ronnie Somerville
It's myspace!
More 'myspaces' for you to check out...
TAG Theatre Company - Over 300 myspace friends and counting!
TAG has a number of videos on YouTube, its main website and its myspace. In March 2006 Ewan McGregor met with the company to talk about his early years and how the arts have influenced him. To catch the interview and other TAG videos log on to www.youtube.com/profile?user=tagtheatre and add to the view tally of over 10,000.
Sony and ENO
Sony, which makes the PlayStation, is planning to plough nearly £1m into the British arts scene starting with English National Opera. A collaboration between the two companies entails a sponsorship of a production of Puccini's La Bohème and the installation of a PlayStation 3 in the foyer of the London Coliseum. The show itself is to be supported by 'interactive programs' (including a website showing life backstage at ENO) to attract the 'PlayStation generation'. Sony is said to be keen to bolster its highbrow credentials and to start promoting its machines as learning tools in UK schools.
Listen up!
More than 45 million Britons are tuning in to the radio each week, the highest number since official records began in 1992, according to the latest figures. Industry experts say the boom has come as a result of radio stations being more readily accessible, through a number of mediums, including digital tv, podcasting, mobile phones and the internet.
Top 10 Advertisers and what they spend
The top 10 advertisers accounted for 12% of all media spend across TV, press, radio, outdoor and cinema during 2006.
Source: Nielsen Media Research
1. Procter & Gamble Ltd = £178,791,482
2. Unilever UK Ltd = £165,644,973
3. COI Communications = £136,886,357
4. L'Oreal Golden Ltd = £116,519,313
5. DFS Furniture Plc = £98,547,126
6. Reckitt Benckiser Ltd = £83,576,174
7. Orange Plc = £74,158,916
8. British Sky Broadcasting Ltd = £73,958,899
9. Nestle = £67,716,541
10. Tesco Plc = £67,000,935
Grand Total = £1,062,800,716
Daily and Sunday Newspaper Market
Daily Newspaper Market
The start of 2007 signalled another dismal period for the nation's daily newspapers, with the sector seeing an overall year on year circulation slip of 3.6%
Sunday Newspaper Market
The Sunday newspaper market suffered an overall drop in circulation of 8.1% year on year for January, an actual decline of more than one million issues.
Patron Edge Leap Frogs Forward
"With web activity and online sales now critical for most venues, Patron Edge Online now makes it possible to report, at an individual visitor level, on web entry and exit points, pages viewed, time on each page, and bookings made..."
GGA : Research
Empty seats at the cinema
2006 had the lowest cinema attendance figures in five years, despite successes for films such as Casino Royale and the Da Vinci Code. Just under 157 million people went to the cinema last year, down from 165 million the year before.
Barclays comes bottom of the popularity poll
Banking giant Barclays suffered a blow to its image when it came bottom in a survey by Millward Brown of 30,000 brands customers are most likely to recommend. More than one million consumers were asked about everyday brands they use from soap powders to cars, internet sites to mobile phone operators.
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Top 10:
1. Café Direct
2. Google 3. Waitrose 4. Toyota
5. Vodaphone
6. Virgin Mobile
7. O2 8. Olay
9. Volkswagen
10. Douwe Egberts |
Bottom 10:
1. Barclays
2. Spar
3. Texaco
4. NatWest
5. Co-op
6. Lexmark
7. Palmolive
8. Toyota
9. Lloyds TSB
10. Abbey |
Scots in top 20 richest areas of the UK
Midlothian and Dunbartonshire have made it on to a list of the UK’s wealthiest areas, a study has revealed. Some 2.6% of the country’s richest people live in Midlothian, while 2.1% live in Dunbartonshire. The two Scottish regions both got into the top 20 of the Barclays Wealth Insights survey of the richest 5% of the population who have more than £100,000 in the bank.
The year round party town
Festival goers from around the world have been flocking to Glasgow and the city can now claim to be a major cultural draw for tourists all year round. A survey for Glasgow City Marketing Bureau revealed eight major events and festivals attracted around 125,000 visitors and generated around £6 million for the economy. The city now has festivals which span the 52 weeks of the year.
Airport hits long-haul flights high
Glasgow Airport started the year on a high with a record number of long-haul passengers. The number of passengers on long-haul flights out of Scotland’s biggest and busiest airport in January soared by almost a quarter to 38,237. The three most popular long-haul destinations were Dubai, New York and Toronto. Overall passenger numbers for January grew by 1.6% to 534,302.
Good Job, Glasgow!
Glasgow is booming with more jobs being created in the city than anywhere else in the UK apart from London. Recently-released Government figures showed there was an increase of 17,166 jobs in a single year bringing the total number of jobs in the city to 410,934. They confirm a trend of rising employment and prosperity stretching back 10 years. And despite a boom in Edinburgh on the back of the Scottish Parliament, the capital managed to attract just 4,428 new jobs.
Glasgow tops industry poll for summits
Glasgow has been named the number one convention destination. An industry poll gave the accolade for best convention bureau in Britain to Glasgow City Marketing Bureau. The city beat Conference Leeds and Visit London to scoop the prize voted for by readers of Meetings and Incentives Travel magazine.
How money and work are leaving Scots more stressed than ever
Scots are being urged to take more effective measures to combat stress as a major survey reveals the condition is endemic in the UK. Half of the population feel more stressed now compared to five years ago, according to research conducted by the Samaritans into the habits of 2,000 people aged 16 and over.
Red alert, Scotland is drinking itself to death
Scots are drinking themselves to death at twice the rate of people elsewhere in the UK according to a report exposing the country’s increasingly grim relationship with alcohol. The Office for National Statistics has said that despite having only 8.5% of the UK population, Scotland has three quarters of the worst 20 areas for drink related fatalities.
GGA : Knowledge & Skills
AMA Conference 2007
Tailor Made: developing made-to-measure strategies for the arts
25 - 27 July 2007 - Edinburgh International Conference Centre
In partnership with the Guardian, Observer and Guardian Unlimited. Sponsored by Tickets.com. Associated with National Museums Scotland and supported by the Scottish Arts Council
One size does definitely not fit all at this year's conference. Tailor Made, will address how to create the right strategy or approach for your audiences, visitors and participants. It will also explore what this means for developing made-to-measure strategies for your organisation, for the arts sector and for you as an individual.
Cost: book and pay for your place before 31 March to get the early-bird AMA member's rate of £307 + VAT (£360.73). For other rates, group rates and accommodation information, go the conference website: Tailor Made
Scottish Enterprise – Win Worldwide Workshop
16 March, 2007 - Discovery Point, Dundee
This free workshop will provide practical advice on how to increase the number of international visitors, from planning an effective strategy with realistic goals to choosing the most appropriate way to let customers buy products and services with ease, such as developing websites and working with tour operators.
To register for the event or for more information
Email: Lynsey.Roberts@scotent.co.uk
Web: scottish-enterprise.com
Wasps/Shetland Arts Dusseldorf Residency
Wasps Artists Studios in partnership with Shetland Arts are currently inviting artists to apply for the Dusseldorf Exchange which takes place in August/September 2007. This is an exciting residency opportunity for a Scottish artist to live and work in Dusseldorf for two months.
Dealing with Difficult People
19 March at GCVS, Queens Crescent
“Dealing with Difficult People” will explore some methods and strategies that are designed to enhance the contributions of team members and for teams to work harmoniously towards their goals through the selection of the appropriate approach. (Payment can be deferred until April if your training budget is low). Find out more... Other GCVS training courses...
Biggest sponsorship deal for galleries
The biggest sponsorship deal for modern art in Scottish history has been announced with two national exhibitions funded by the Bank of Scotland. Shows of the work of the ground-breaking duo of Andy Warhol and Joseph Beuys will be staged at the National Galleries of Scotland in Edinburgh following the deal which is worth more than £400,000.
Bank on us again
Scottish Ballet has received its very own kiss of life, with Bank of Scotland announcing a commitment of over £350,000 in support of the company's brand new festive production, The Sleeping Beauty, which tours to Glasgow, Edinburgh, Aberdeen and Inverness from early December.
£500,000 to help fund Scottish music
A £500,000 fund is being set up to help Scotland’s up-and-coming musicians, Deputy First Minister Nicol Stephen has announced. The Scottish Executive is making the cash available for the new Scottish Music Futures Fund, which aims to support the stars of tomorrow. It follows a music industry summit last year involving MSP’s music industry leaders, the Scottish Arts Council and enterprise companies. In 2005 the rock band Idlewild and other musicians backed a manifesto by the cross party group which called for more direct funding for the industry north of the border.
Black Watch play wins top award
The National Theatre of Scotland’s acclaimed production, Black Watch, has won the prestigious South Bank Show Award for Theatre. Gregory Burke’s play directed by John Tiffany was produced at the Edinburgh Festival Fringe last year by NTS as part of the Traverse’s Festival programme. The show triumphed over competition in the theatre category from Peter Morgan’s Frost/Nixon (at the Donmar Warehouse) and JT Rodger’s The Overwhelming (at the National Theatre).
Creative Scotland Awards 2007
Ten of Scotland’s top artistic talents were honoured at a glittering awards ceremony at Prestonfield House, Edinburgh on 8 March at the Scottish Arts Council’s eighth Creative Scotland Awards. Poems and prose pieces which explore the cultural and natural ecology of dying villages in Europe; a series of portraits from a 300 year history of popular Scottish music; and an interactive website for all ages were among the projects selected to receive £30,000 awards. Read more...
Youth theatre chief wins Woman of Influence title
The artistic director and chief executive of the Scottish Youth Theatre has been named this year’s Woman of Influence. Mary McCluskey was chosen for her work with children and for influencing young people to reach their full potential. She was honoured at the seventh annual Women of Influence Awards ceremony hosted by NCH Scotland. Other nominees included JK Rowling and Liz McColgan.
From Shetland to Stranraer
The Scottish Chamber Orchestra will become the first professional orchestra to perform in Shetland in 15 years this June during a visit as part of its annual summer Scottish touring schedule. Taking in villages and towns from the Outer Hebrides to the Scottish Borders, the Orchestra’s summer touring commences on 22 May in Rutherglen and reaches its conclusion in Thurso on 8 September. Roy McEwan, Managing Director of the SCO commented that “The summer of 2007 represents the Scottish Chamber Orchestra’s biggest commitment yet to serving the people of Scotland.”
£1.75m new look theatre reopens
Eastwood Park Theatre re-opened last month and featured performances from folk band Salsa Celtica and The Fortunate Sons. The theatre had been closed since October 2004 and has undergone a £1.75 million revamp.
 Lung Ha's Theatre Company and Paragon Ensemble Collaborate
Arlecchino's Revenge at The Traverse Theatre and Tramway
Inspired by Commedia dell'arte, the Bouffon and writer Dario Fo, Arlecchino's Revenge marks the first ever co-production between Lung Ha's Theatre Company and Paragon Ensemble - two companies renowned for innovation and originality - and will feature Lung Ha's Theatre Company's full performing company and Paragon musicians live on stage.
Vacancies
Sponsorship Sales Executive (DADA)
Marketing and PR Officer (Reeling and Writhing/Vanishing Point)
Marketing Consultant (Reeling and Writhing/Vanishing Point)
Various Vacancies (Big in Falkirk)
Learning Co-ordinator, Six Cities Design Festival (The Lighthouse)
Director of Finance and Administration (RSNO)
Artist in Residence (Holyrood Park)
Graphic Design/Marketing Officer (Glasgow Film Theatre)
General Manager (The Audience Business)
Chief Executive (National Youth Orchestras of Scotland)
Board Members (Scottish Youth Theatre)
Associate Producer - Visual Arts (Collective)
GGA : Audience Development
National Galleries draw extra 200,000 visitors
The National Galleries of Scotland drew an extra 200,000 visitors last year and showed the biggest audience growth of any of the UK’s top 30 most popular attractions. It is Scotland’s second most visited venue, playing host to nearly a million guests in 2006, up 26.2% on the previous year, according to figures released by the Association of Leading Visitor Attractions.
Not to be outdone, over on the west coast, Kelvingrove Art Gallery & Museum has already attracted two million visitors in the first six months since it reopened.
Scottish Touring Consortium (STC)
We're working with Scottish Ballet, as part of a Scottish Touring Consortium audience development project, to attract new attenders to performances in Spring '07 through a 'Test Drive' initiative. Qualitative and quantitative research was undertaken to inform strategies that are aimed at encouraging healthy re-attendance rates by the new audience members over the next few years in Glasgow, Edinburgh, Aberdeen and Inverness. The results from the 'Test Drive' will be analysed and shared with STC venues and dance companies.
Futurology: A Global Revue 10 April - 10 May
Suspect Culture has recently expanded its Strange Behaviour programme to include a range of engaging interpretive activities around the company’s creative projects, the first being Futurology: A Global Revue which opens in April at the SECC. The company received funding from SAC to develop its interpretation programme and deliver a range of activities, incorporating traditional education and outreach practices to suit a variety of audience groups. The aim of this integrated activities programme is to broaden and increase existing and potential audiences' understanding and enjoyment of contemporary art.
Around Futurology: A Global Revue, activities on offer include a blog to debate the future www.whatisfuturology.com and an interdisciplinary symposium. For more information on these and other activities visit www.suspectculture.com
Please feel free to contact us if you have anything you would like included in the next edition of Snippets - copy deadline: 9 April, 2007.
Glasgow Grows Audiences (GGA)
Suite 1/1
6 Dixon Street
Glasgow G1 4AX
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