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May 2006 |
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Snippets
The announcement of this year's shortlists for the Critics Awards for Theatres in Scotland (CATS) sees the National Theatre of Scotland's opening productions picking up 11 nominations across seven of the award's ten categories alongside productions at The Arches and the Citizens' Theatre.
Unveiling the shortlists Robert Dawson Scott, Convenor of CATS, said: "The first few months of the National Theatre of Scotland have proved to be both a popular and critical success. It is in line with its innovative model that all its nominations are the result of partnerships and co-productions with the existing talent pool. Once again we were struck by the quality of work being produced across the country, from Shetland to East Lothian and from large and small companies."
The ten winners will be announced and presented in a celebration and ceremony at The Discovery Centre in Dundee on the 6th of June, 2006.
Categories are for the Best...
Male Performance, Female Performance, Direction,
Ensemble, New Play, Children's Show, Design, Music, Technical Presentation and Theatre Production.
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Audience Development
Audience Development
Assistant
Tel: 0141 248 6864 | |
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This month's Snippets features...
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Scottish Dance Theatre (sdt)
We're delighted to welcome new GGA member - Scottish Dance Theatre. sdt presents Monkey - a brand-new co-production of the classic 6th century Chinese tale made famous by the classic 1970s tv show of the same name - at Tramway next month. scottishdancetheatre.com
AMA/Network: Mapping Training Needs and Provision
A key recommendation from a recent feasibility study undertaken by Audience Data UK (ADUK) concluded that training should be provided to “address the issues of competency and enable and encourage information usage.” This relates both to the set-up and use of box-office systems as well as the consistent and accurate usage and interpretation of standard data reports. As industry leaders, AMA/Network have created a joint partnership to develop a programme of training to address this need and recently commissioned GGA to undertake a training needs analysis and map current provision.
Supporting Touring Companies
The Federation of Scottish Theatre (FST), GGA and The Audience Business (TAB) are committed to supporting touring companies and the venues that they perform in to maximise attendance. The three companies are working together on a long-term project to support capacity building in touring companies and venues to ensure the delivery of strategic and sustainable audience development throughout Scotland. A wealth of information and research has been collated over the past five years and GGA and TAB are currently reviewing this research and assessing the potential theatre audience using Area Profile Reports and depth interviews.
Shop the Arts Experience in Glasgow
GGA is currently developing an innovative audience development initiative that will aim to engage more people in the arts. The campaign will not only motivate regular and non attenders to experience the arts, but also highlight potential performance improvements at arts and culture venues across Glasgow and the west of Scotland. We are receiving an overwhelmingly positive response to the project from the groups we have met so far. Stage two will involve short telephone interviews with venue staff across the city. Contact isla@gga4arts.co.uk for more details.
C21 Service: Raising the Game
GGA has gathered together key influencers within Glasgow box office and front of house teams. The group unanimously expressed their support for continuing the drive to promote C21 Service amongst front line staff in arts venues across the city. Backing was given to two key initiatives – a Training Needs Analysis survey for box office, front of house and marketing staff and the Arts Pass - a unique concept that will allow staff to benefit from exclusive ticket offers at venues across the city as well as networking and professional development opportunities. The team will meet again next month to move the initiatives to the next stage towards launch. Watch this space…
Eastwood Theatre
GGA is working with East Renfrewshire Council's Arts Team in the run up to the re-opening of Eastwood Theatre in early 2007, following major refurbishment. The current local audience is being profiled to offer guidance on potential growth areas using existing ticketing data and Area Profile Reports. Focus groups are also being undertaken to inform brand development.
GRCH, RSNO and SCO
GGA has recently distributed the first round of reports as part of the Audience Data Exchange (ADX) to users. The reports contain real audience information about attendances at a venue over a period of time. The Glasgow Royal Concert Hall (GRCH) and the Royal Scottish National Orchestra (RSNO) are working together with GGA to further analyse classical music audiences using the software and will examine attendances for individual orchestras. The Scottish Chamber Orchestra (SCO) is also assessing similar data specific to its Orchestra. In addition to this, GGA is analysing the lifestyle and demographics of current SCO attenders, recommending potential ‘areas’ to target and producing a tactical plan aimed at reaching new audiences.
GGA Members' Reference Group
Date for the Diary - Friday 2 June, 2006 @ 5pm
GGA’s members are invited to share their views (and a glass of wine!) on how we are doing at the first of this year's bi-annual Reference Group meetings. Chaired by GGA Board member, Margaret Frazer, this will be a short informal meeting at our office in Dixon Street. If you can't make it along, please send any comments you may have to Margaret at Margaret.Frazer@mori.com
Speed Networking and Intelligence Service
Access All Areas
The final in the series of our audience segment workshops looked at targeting attenders and participants with additional support needs. Kirstin Bannerman, Development Officer, Project Ability; Morven Gregor, Artistic Director, Birds of Paradise Theatre Company and John Spiers, Employment Services Co-ordinator, Glasgow Centre for Inclusive Living shared their knowledge and experience with delegates.
Feedback from the workshop:
“A good way to ensure that access issues remain paramount in all aspects of an organisation's operation.”
“It was useful to know that if I do need further help and advice that I am clearer on where I can go to get support.”
“Today will not only help in relation to my job but throughout my life.”
WWW: Write Well on the Web
Stay tuned for details of our next workshop. Isla will be in touch soon!
The Price is Right - More Money, More Sales
15 - 28 June, 2006
An introduction to the key concepts in pricing strategy and the range of tactics available to achieve your objectives. Pricing is one of the most sophisticated tools available to marketers and this event will include a range of case study examples. Read more...
Securing a Sustainable Future for Scotland's Artists
Significant increases in investment for dance, literature and the visual arts form the centrepiece of the Scottish Arts Council’s recent changes to its support for the arts in Scotland. Read more...
Companies Get Funding Boost
Scotland's five national performing companies are to share an additional £2.1 million next year, an increase of almost 14% in their core funding. Culture Minister Patricia Ferguson said an Executive grant of £22.5 million has been allocated for 2007/2008 for Scottish Opera, Scottish Ballet, the RSNO, the SCO, and the National Theatre of Scotland. Read more...
Funding and Fundraising
On the Audience Front...
"I just couldn't stop ticking the boxes!" RSNO Subscriber
What effect is the new pricing scheme having on audience figures? David Stark, the RSNO's Head of Marketing and Communications gives us an update...
The Stages of Youth Report
A new study claims children as young as four know their brands better than their ABC. Even before they start school, youngsters are more inclined to name a particular brand. The study of four different age groups showed that the average six to eight year old has between £6 and £7 a week to spend on whatever they want. The 13 to 15 years age group is even more aware of what brands are cool and can have as much as £30 a week to spend.
The Glasgow Diary Online
Events included in the brochure can now be browsed online - view listings at seeglasgow.com
Let's Hope Play Idea Won't Go Down the Pan!
Theatre director Andy Arnold is inviting his audience to take their seats - on the toilet! The Arches promises its new production Spend A Penny will be an engaging experience. Actors will cram into eight of the venue's toilet cubicles to read poems and tell stories. The sound of flushing loos will also be played during performances which will be part of a special Arches festival this September.
Population Stats
Scotland's population has risen for the third year in a row to 5,094,800. The population growth has been attributed to the effects of people settling in Scotland from the rest of the UK and overseas. East Dunbartonshire and West Dunbartonshire experienced the largest population falls at 0.6%.
Official statistics for Glasgow show that in 2001 the population was 577,869, down from 606,651 in 1991. It is estimated to fall to 564,822 by 2014.
Connections through Culture
Connections
through Culture is a programme that aims to develop cultural
co-operation between the UK and China with a view to improving
overall relations between the two countries, including
diplomatic and trade ties. Visiting
Arts is
carrying out extensive research on behalf of the British
Council, the Foreign and Commonwealth Office (FCO), the
Department for Culture, Media and Sport (DCMS) and the
Scottish Executive. This
research is to identify existing activity and expertise.
It will assess potential interest as well as the information,
support and resources needed to develop links between
arts and cultural organisations in the UK and China.
Branding and Innovation in Marketing
A Campaign for Museums' Conference
"Branding experts believe that if you aren't managing your brand, your audience will do it for you with potentially disastrous results."
Arthur Cohen, La Placa Advertising
We are surrounded by brand images and bombarded by messages and so are our visitors. This conference, which recently took place at The Sage, Newcastle in Gateshead, attracted some 100 delegates who heard from some outstanding speakers and looked at how cultural venues and UK destinations exploit the essential characteristics of brands and how they are the cornerstone of effective and innovative marketing. Full conference report...
OSCR - Office of the Scottish Charity Regulator
The Office of the Scottish Charity regulator (OSCR) was officially launched in Edinburgh last month to an impressive audience of over 750 charities. Set up as an independent regulator and registrar of Scottish charities, OSCR aims to create an environment in which charities can flourish and in which the public can have trust and confidence. OSCR will oversee the rules to ensure only genuine charitable groups can benefit from public donations. Scotland's 20,000 charities will be required to pass a test to prove they fulfill a charitable purpose and that they provide a public benefit. For more details log on to the OSCR website.
iToors - Hand-Held Mackintosh PDA Tours
 Visit The Lighthouse and check out its new Mackintosh Pocket Museum PDA. This hand-held device lets you discover a wealth of architectural masterpieces by Charles Rennie Mackintosh and gain access to a massive back catalogue of Mackintosh's work. You can also enjoy a virtual tour of other Mackintosh venues.
This month's highlighted supplier: Design Company - D8
"Super" is an overused word. It has been hijacked by the middle classes for their own dirty purposes. This generally involves phrases like "super shot Hamish" or "what a super spread Susan and Jonathan put on last night, it was divine." d8 think this is wrong so we're thinking about reclaiming it by calling ourselves superd8.
What do you think?
Log on to the GGA website to view the list of suppliers who have been recommended by GGA Members. Call us now if you think you should be there too!
Behind the Scenes: Gareth Beedie
Gareth Beedie
From the Guggenheim Museum to Ella Fitzgerald, Gareth Beedie - Scottish Opera's Press and Marketing Manager for Touring - shares some secrets...
A short selection of useful websites and articles...
Good Gallery Guide
fuel4arts.com
fuel4arts.com delivers free audience and market development tools and ideas to professional arts marketers and artists.
Create Scotland
create-scotland.co.uk is for anyone working with young people in Scotland from youth workers to artists: youth clubs, voluntary organisations, local authorities, arts organisations, development staff, SIPs, links officers...
Price is to Blame?
What Do I Get in Return?
Article on price discounting by Tim Baker:
Vacancies
Dance Education Officer (sdt)
Marketing Officer (Scottish Youth Theatre)
Arts Administrator (Scottish Youth Theatre)
Book-Keeper/Finance Officer (Scottish Youth Theatre)
Cleaner x2 (Scottish Youth Theatre)
Arts Development Officer - Performing Arts (East Renfrewshire Council)
Production Manager (Scottish Youth Theatre)
Learning Manager - Six Cities Design Festival (The Lighthouse)
Publications Editor (RSNO)
Finance Manager (The Arches)
Senior Technician (Platform)
Café Supervisor (Platform)
Marketing and Press Assistant (Scottish Ballet)
Corporate Events and Sponsorship Manager (The Arches)
We're always delighted to receive updates on all aspects of audience development - please feel free to contact us if you have anything you would like included in next month's Snippets.
Best wishes
Dianne Greig
Audience Development Manager
Glasgow Grows Audiences
Suite 1/1
6 Dixon Street
Glasgow
G1 4AX
T - 0141 248 6864
F - 0141 248 4090
E - dianne@gga4arts.co.uk
W - www.gga4arts.co.uk
GGA - Promoting the Live Arts Experience
Snippets
e-news over the last few months.
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